Drip By Drip Marketing Campaign Success
When it comes to farming, drip marketing irrigation is the most efficient water and nutrition delivery system for growing crops. It delivers precious water and nutrients directly to the plant’s roots, in the right amounts, at the right time, so each plant gets exactly what it needs, when it needs it, to grow optimally.
Drip email marketing campaigns use automatic sets of emails that are delivered based on particular timeframes or actions taken by users to provide prospects with the relevant information at the right time, much like a farmer tending a sapling. Every time a drip email is sent, it is selected from a queue of previously written emails. So there’s no need to manually write and send each one. These emails can even be personalized with your contacts’ name, company info, and other details.
Emails that are relevant and targeted produce 18 times more revenue than globally-broadcasted ones, according to a study conducted by email-marketing suite Emma. They also discovered that people who read these emails are 119% more likely to click the links within.
Advantages
If you are still not convinced about using a drip marketing campaign here are a few benefits that might help you make the jump.
- Higher Engagement
- Automated Funnel Movement
- Saved Time And Effort
- No Irritated Prospects
- Post-Closure Engagement
- Delighted Customers
- Up-Selling / Cross-Selling
- Increased Brand Recall
- Subscribers need to receive significant, and valuable content in order to stay interested
- Avoid using big blocks of text and instead, break it down into shorter paragraphs with added white space
- At first, keep your emails short as they haven’t trusted you completely yet and may not be willing to invest time in your emails.
- Allow your prospects to connect with your emails and brand by sharing non-business related information with them.
- Gmail and Outlook are always finding a reason to send your email to the ‘promotions’ folder so avoid using marketing language and sending large media in order to increase deliverability.
- Make the subject line increasing to entice people to open your emails.
- By offering exclusive deals and setting deadlines you can create a sense of urgency in the mind of your prospect.
- Always include a Call-To-Action (CTA) by offering them a next step to take, thus proving value.
- Include teasers in your email to get your subscribers excited for the next email.