Why You Should Consider Drip Email Marketing Campaigns?
Drip email marketing is a process of sending a set of automated mails to a list of target audience with an intention to achieve specific result. The emails are sent on predefined time to targeted email subscribers. Drip email marketing is different than normal business emails. Primarily, drip email marketing is used to-
- Nurture the leads effectively
- Re-engage lost customers
- Communicate regularly with prospects
- Increase sales
Advantages
If you are still not convinced about using a drip email marketing campaign here are a few benefits that might help you take the action.- Higher Engagement
- Automated Funnel Movement
- Saved Time And Effort
- No Irritated Prospects
- Post-Closure Engagement
- Delighted Customers
- Up-Selling / Cross-Selling
- Increased Brand Recall
Use Cases
Setting up drip email marketing campaign helps you provide relevant information to targeted readers and convert them into customers. Besides leads nurturing, drip email campaigns are found to be useful in case of sending welcome emails, for onboarding, abandoned shopping carts, recommendations, renewals, confirmations, and unsubscribes.Guidelines
There are 5 main guidelines to follow for drip email campaign marketing to be successful-1. Consider the customer journey
In order to increase engagement, send emails that have relevance to your recipients and their journey through the sales funnel. Discover their needs and pain points and, accordingly, adjust your messages. This helps strengthen relationships and provides better campaign results.2. Space out emails and create a smooth flow
It is important to be consistent in your messaging without coming off as too aggressive which could result in your prospects unsubscribing. A good rule to follow is to not send more than one drip email a day to your prospects. This will give your prospects time to digest your content.3. Follow basic email writing tips
- Subscribers need to receive significant, and valuable content in order to stay interested
- Avoid using big blocks of text and instead, break it down into shorter paragraphs with added white space
- At first, keep your emails short as they haven’t trusted you completely yet and may not be willing to invest time in your emails.
- Allow your prospects to connect with your emails and brand by sharing non-business related information with them.
- Gmail and Outlook are always finding a reason to send your email to the ‘promotions’ folder so avoid using marketing language and sending large media in order to increase deliverability.
- Make the subject line interesting to entice people to open your emails.
- By offering exclusive deals and setting deadlines you can create a sense of urgency in the mind of your prospect.
- Always include a Call-To-Action (CTA) by offering them a next step to take, thus proving value.
- Include teasers in your email to get your subscribers excited for the next email.