Ever wonder how your emails got to the inbox?
It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates?
You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.
This post reiterates the importance of the best email marketing platforms for 2021 and highlights the top email marketing service provider software systems for 2021 that can help optimize your email deliverability and can help you pick out the one that is the right for you and resonates the most with your business interests!
What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?
Email marketing is a form of advertising that uses email to improve brand recognition, promote products or services.
The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.
It can also be used as customer service instead of waiting on hold with a company-owned call center! Email marketing can improve a company’s reputation and improve sales.
It can also improve email deliverability by reaching your prospects before they make their purchasing decisions!
These are just some examples of how email marketing is beneficial for businesses. The best way to improve your email deliverability and get seen more often? This is where the role of the best email marketing deliverability software solutions highlighted in the blog becomes vital. Successful deliverability ensures successful email marketing and the best-in-class email deliverability software for 2021 suggested in this post will help marketers in their respective purposes:
a) Optimize their email marketing programs to optimize email placements and open rates
b) Maximize email deliverability and manage sender score and reputation
c) The best-in-class email deliverability software provides built-in email encryption features
d) Help constantly optimize & improve your email marketing program
One can implement one or more automated email deliverability software solutions to optimize his email marketing endeavors.
What are Email Marketing Software Systems?
Email marketing software helps you increase your email campaign performance by improving customer engagement with the business’s marketing messages while increasing your email’s chances of being delivered into a person’s inbox.
Email marketing software improves email deliverability by reducing the percentage of emails that go to spam.
The goal of email marketing is to encourage people to open, click on links in the messages, or purchase something from your website.
The use of email marketing software will help you leverage your time and increase conversions. They can be used to create well-designed emails, send them out automatically based on user behavior, and track the success rate for each campaign by seeing key metrics such as open rates or click-through rates.
Email marketing software is a great way to make sure that every aspect of your customer’s experience with you runs smoothly – from getting in touch with their initial inquiry to sending an automated thank-you message after they’ve made a purchase.
Top 10 Best Email Marketing Software Systems in 2021
There are a lot many options available today for marketers when it comes to email marketing software solutions – let us take a look at the top 10 picks which provide ease of use and maximize open rates while minimizing negative interactions such as spam complaints:
Mailchimp is amongst the best email deliverability software systems for 2021 because it has all of the features that most businesses need without being overly complicated or confusing. Businesses can schedule campaigns, A/B test copy, and get reports with open rates, click-through rates, unsubscribe rates, and more. Plus Mailchimp offers free forever plans which no other company does!
Mailchimp’s plan starts at free and includes marketing automation for up to 2000 subscribers and can send up to 12,000 emails per month. Additionally, three paid plans vary in cost depending on the number of subscribers you have!
MailChimp marketing pros: Mailchimp provides detailed tracking reports which optimize key metrics such as opens, clicks, and unsubscribes so users can measure success more easily than ever before. The service also offers CRM integration capabilities so businesses can track marketing campaigns and lead generation efforts from one system.
The cons of Mailchimp marketing: The marketing automation software is not well-suited for marketing campaigns requiring more than a couple of emails.
Prices of Mailchimp
- Essentials: $9.99 – $270 per month
- Standard: $14.99 – $540 per month
- Premium: $299 – $1,190 per month
Airborne is the best email marketing solution for large organizations. They are a marketing automation platform that offers more than just marketing to their customers.
Airborne has advanced email deliverability software features that help you get your marketing emails delivered to the inboxes of your subscribers.
When it comes to making sure your messages reach as many people as possible, you need to make a strategic decision. Do you want the majority of emails that are sent from yourself to go straight into spam? Or do you want most of them delivered and opened if there’s an actual chance for engagement?
The best way is to send out batches- not all at once because this can lead ISP filters to think they’re spam mailings. To increase email deliverability, first, focus on sending emails only to those who engage with what’s being marketed more often than others – these customers will then have higher chances of opening up any marketing message received by anyone else too!
The more engaged you are with your subscribers, the better. This can help increase deliverability and the number of emails sent while also increasing email open rates.
But how do we ensure our messages don’t get lost in a spam folder or when sending bulk emails?
Use automation software to manage your list so that it’s optimized before sending out batches of mailers- Airborne achieves this by ensuring read receipts improve delivery rates as well as conversion rates!
Use automation software to manage your email list so that it is optimized before sending out batches of mailers – Airborne does this by ensuring that read receipts improve delivery rates as well as conversion rates.
Automation software like Airborne helps you optimize your email list by increasing the number of people who click on links in your message read it through to completion, and convert to customers.
Airborne has a 14-day free trial and you can try it out before signing up for a paid plan. The prices of their plans depend on how many contacts you have: essential, scale, or enterprise.
Paid Plan Prices
- Essentials 10,000 contacts $60/mo
- Scale 20,000 contacts $399/mo
- Enterprise 20,000 contacts up $999/month
ActiveCampaign is the best automation email marketing software in the market. ActiveCampaign has a free version, which makes it accessible even to smaller organizations looking for marketing automation capabilities they otherwise couldn’t afford.
It has hundreds of pre-built automation that help you personalize campaigns for each subscriber. These automatically adjust to what your customers are doing, so they never get a generic campaign again!
The pros of ActiveCampaign marketing: There’s no limit as far as email campaigns are concerned, so there is much more flexibility than with other marketing solutions that have limited space and features. Plus, ActiveCampaign’s customer support team will be there with answers and assistance every step of the way.
The cons of Active Campaign marketing: It’s not tailored for marketing newbies, so it might be challenging to get accustomed to all the advanced features.
Plans have price ranges for small to large lists. You can purchase a plan that covers your number of contacts and still get the basic features.
The program is completely free to test for two weeks, but you will need to subscribe to one of the four plans after that. You can pay monthly or annually.
Prices of ActiveCampaign
- Lite: $15+ per month
- Plus: $70+ per month
- Professional: $159+ per month
- Enterprise: $279+ per month
ActiveCampaign is invaluable for those who rely on automation to increase email engagement with subscribers, making it the best option in this category. The interface is straightforward and easy-to-use while they also provide helpful resources when needed. It includes automated marketing and sales so the two can work together seamlessly to earn more revenue.
Hubspot is marketing automation software that includes marketing analytics, email marketing tools, and landing pages.
Hubspot has proven to be the best all-in-one marketing suite for a variety of businesses. Integrating your website, social media and email campaigns with HubSpot’s CRM database makes it easy to store contact information as well as entice new clients through lead forms or live chat windows in addition to online ads.
It’s a marketing suite with the power to automate your marketing efforts. The interface is user-friendly and you can create content in minutes as well as track leads for conversion rates.
- There are no advanced features like marketing automation and marketing analytics.
- There is a 14-day free trial, after which you’ll need to purchase one of their paid plans.
- Starter (up to 1,000 contacts): $50 per month
- Professional (up to 2,000 contacts): $890 per month
- Enterprise (up to 10,000 contacts): $3,200 per month
Hubspot is the top platform for an all-in-one marketing solution. It handles everything from emails, social media posts, and blog publishing to create the heart of your campaign that will help you gain more leads than ever before.
MailerLite is one of the easiest to use and most user-friendly email software programs because it has a drag and drop interface that makes designing emails fun and intuitive.
The company’s mission is to provide simple yet powerful email marketing software, which explains why their app has a streamlined look with clean lines.
MailerLite is an affordable email marketing service that’s perfect for small businesses looking to start or continue their online campaigns. They offer a free plan with 1,000 subscribers and 12,000 emails per month which is great if you don’t need more than those features.
The cost depends on how many subscribers you have. You can pay monthly or annually, but with an annual plan, you get a 30% discount for doing so and nonprofits receive the same deal too! Here’s a breakdown of what to expect:
- Up to 1,000 contacts/subscribers: $10 per month
- 1,001 to 2,500 contacts/subscribers: $15 per month
- 2,501 to 5,000 contacts/subscribers: $30 per month
- 5,001 to 10,000 contacts/subscribers: $50 per month
Moosend is amongst the best email marketing tools because its paid plans cost less than most on the market. Moreover, it is also a user-friendly tool and makes it easy to get attractive and timely emails out to your audience.
- Lowest plan costs
- Option to pay only when you send emails
- Includes phone support
- Easy to customize templates or use one from the template library
- Can’t send emails from a Gmail or Hotmail address
- less-sophisticated user interface
- Limited integrations
Moosend is a cost-effective platform that gives users the choice of how to get billed: by subscribers or by email. Phone support is included that can help if you have trouble customizing one of the numerous templates provided.
Moosend’s Free Forever plan includes 1,000 subscribers, plus there’s a Pro Plan and an Enterprise plan with tiered pricing. You’ll need to contact Moosend for Enterprise plan pricing. The Pro Plan is priced based on the number of subscribers. Below is the cost if you pay monthly, but you’ll receive a 20% discount for annual billing. You’ll also receive a 25% discount if you’re a nonprofit.
- Up to 2,000 subscribers: $10 per month
- 2,001 to 2,500 subscribers: $20 per month
- 2,501 to 5,000 subscribers: $30 per month
- 5,001 to 8,000 subscribers: $40 per month
You can opt to pay for the number of emails sent (includes unlimited subscribers), which Moosend calls credits. For $1, you get 1,000 credits, which is equal to 1,000 email sends. With this option, you get the same features that are included in the Pro Plan, such as landing pages, transactional emails, and phone support.
Moosend is one of the cheapest email marketing tools on the market, but it’s robust enough to satisfy most email marketing campaigns for small businesses, winning our spot for the most affordable option. It allows you to pay either by the number of subscribers or by the number of emails sent, so you can choose which option is most cost-effective for your business.
Drip is the best email marketing software for e-commerce businesses because of its sophisticated workflows combined with advanced list segmentation. This combination means that subscribers receive personalized emails triggered by their shopping behaviors on your site and receive timely follow-ups based on how they interact with your emails.
- Simple yet powerful drip campaigns
- Easy to set up and use
- Excellent customer support
- Sophisticated contact list segmentation
- Lacks a few key integrations
- No drag-and-drop functionality for designing templates
- Support only available weekdays from 9 a.m. to 5 p.m. CST
Designed to improve the online user experience for shoppers, Drip is the best email marketing software for e-commerce companies. Its user support is available to help with issues setting up and using the service. We especially like how you can segment your lists so users get the best possible experience from your website and email alerts.
Drip has a 14-day free trial and has one plan that ranges from $19 to $1,599 per month depending on how many contacts are in your account. Here are a few of the price points:
- Up to 500 contacts: $19 per month
- 501 to 2,000 contacts: $29 per month
- 2,001 to 2,500 contacts: $39 per month
- 2,501 to 3,000 contacts: $49 per month
For costs above this number of contacts, it’s best to get details directly from the website. The tiered scale goes up to 140,000 contacts for $1,599 before you need to contact them for custom enterprise pricing.
8) Constant Contact
As an effective email marketing automation software, Let Constant Contact allows you to send powerful emails with unique designs. Also, it is simple to use. You can arrange Facebook fan promotions, coupons, and deals with Let Constant Contact.
Like the other email marketing automation software in the market, it provides an autoresponder. One of the important parts of this email marketing automation software is its affordable prices.
- Clear overview of demographics of email recipients
- Simple and easy to use UI
- Excellent customer support
- Has Constant Contact branding at the bottom of the emails
- Email templates tend to distort based on the platform recipients’ use.
- Email builder is a bit limited in terms of designing options
Price based on number of contacts, starting at $20/month
Customer.io, is one of the best email marketing automation software in the market, has a user-friendly interface. You can customize your messages very easily. Also, it allows you to target messages to your customers and integrate them with your mobile app or website to provide real-time stats. It comes with bonus features such as:
- in-context conversations
- conversion tracking
- A/B testing,
- customer profiles
It’s free for 400 monthly email credits to 200 people. However, the payment increases depending on your growth.
- Reasonable pricing
- Easy to set up
- Managing users, events, and attributes is simple
- No option to export data
- Reports lack deeper analytics insights
- Challenging learning curve even for an experienced user
Starting at $150/mo for up to 12,000 profiles.
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables marketers to expand on their newsletters and optimize their sales with the help of automated emails, segmentation, and the added potential of SMS. The tool includes pre-built automation for cart abandonment, welcomes series, and transactional emails to deliver highly streamlined buyer engagements.
The key features of the tool include the following:
- The tool provides the users with a library of templates that makes it easier for them to create professional & stunning emails without coding that may actually be required to custom-fit the requirements of your brands.
- There’s an automation library with pre-built workflows for every step of the customer journey.
- Segmented targeting can be used both for campaigns and automation across all the channels that Omnisend caters for.
- There’re pop-ups and forms that aid lead generations.
- To track sales reports and analytics are used. These also help identify and optimize the winning campaigns.
- The campaign provides a booster to improve the open and click rates
- This is also useful for gathering post-sale customer feedback
- The platform is integrated with SMS automation
- The platform reduces the manual tasks by building the pre-built marketing automation workflows
- One has to subscribe to the Enterprise plan to be able to send unlimited emails to unlimited users.
- The email scheduling functionality can be improved and the tool can have some advanced features to customize emails and design & provide phenomenal customer experiences.
The software is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $ 16 per month when paid annually. The additional costs for SMS are added; however, the higher plans offer SMS credits.
When choosing between different products, there are many factors to consider: price point, ease of use/functionality among others—but what really matters are your customers’ needs. It’s also important to consider the business size, marketing goals, and marketing budget when selecting the best email marketing software for your company.