Google Trends is a free-to-use platform that shows you how demand for a topic has changed over the last few years and can be a boon for B2B marketers planning to boost their omnichannel marketing endeavors.
In this blog post let’s delve deeper into how we can make the most of the Google Trends data.
Google Trends is a powerful tool that provides marketers with key insights about the volume of Google searches for specific topics or search terms, as well as for geographic locations where these inquiries are most popular.
Google Trends data can be accessed in real-time for a specified range of data. In general, Google Trends can be used for comparative keyword research, searching the hot topics trending in a niche, top charts, hot searches, and much more.
Google Trend is a search feature that allows marketers to visualize and discover trends in people’s search behavior based on how frequently a given search term has been entered in Google’s search engine.
Marketers can get the information on the trending keywords and can even compare the relative data through graphs.
Apparently, there is a vast number of searches people make on Google every year and Google Trends makes it available through using an unbiased sample of their search data.
Google Trends data allows the end-users to categorize and cluster the randomly aggregated data so that they can capture the interests of their buyer personas in a particular topic. They can also capture the location-based interest of the personas.
This is how marketers should use Google Trends to boost their B2B marketing strategies:
Marketers can investigate their website traffic thanks to Google Trends. Marketers can optimize their website for organic search & can use Google Search Console to learn which pages receive the most impressions and clicks and which requests are driving their end-users. Marketers can also monitor their SEO performance in a single dashboard that monitors fundamental metrics such as the search probes that drive traffic to a website, the number of website pages that generate the most impressions and clicks in search engines, etc.
Marketers can also gauze and track which of their website performance metrics are scaling up & which are coming down and from where impressions and clicks are being deviated to their websites.
One can search questions that drive traffic to their websites and can take steps to improve the average click-through rate (CTR) on their websites. Monitoring the important organic KPIs allows marketers to optimize their website performance for maximum traction.
Some Important KPIs for Monitoring the Organic Performance of Your Website
One of the fundamental advantages of using Google Trends is that it allows marketers to monitor seasonal trends. Thus, creating content around the latest trends ensures that your post will be indexed by Google on time, and you will stay way ahead of the competition in the marketplace.
The second advantage of understanding and implementing seasonal trends in your content marketing strategies is that B2B marketers start searching for seasonal queries ahead of schedule, and thus they can catch early traffic if they keep their content strategies in sync with the latest seasonal trends.
Using the Google Trends data allows marketers to sync their editorial calendar and prioritize their recurring seasonal options. Thereafter, the marketers can plan their content strategy well in advance and publish it well ahead of a holiday or festival, say Christmas for instance.
One of the best advantages of using Google Trends is that it allows you to research a certain topic that's going to be trending in the time to come. Using Google Trends, therefore, allows marketers to create content around such topics to get new audience groups and generate leads from them.
Google Trends can allow marketers to see what people are searching for around specific topics. Thus, the marketers can come up with the topic cluster ideas and create content around the cluster keywords. Once marketers have a profound understanding of what's trending within the specific industry, they can tweak their content strategies to best match the users' areas of interest.
Using Google Trends, marketers can filter results between:
Therefore, using Google Trends allows marketers to optimize the aspects of video SEO that allows them to drive more engagement & conversions through their video content.
Marketers can use the “related queries” section within Google Trends to figure out new keyword ideas and to find out what their competitors are doing. Google Trend also equips marketers to advance ahead of them.
With the help of related queries, marketers can optimize their content or campaigns using the best practices from their industry and competitors. Delving deeper into the data, marketers can also come with related searches of related searches.
Marketers can view the related metrics such as the Keyword to Page view ratio to figure out what similar keywords/phrases they can use to drive more traffic through the organic search:
Looking at the Pageview vs. Keyword Related metrics Allows Marketers to Tweak Their Keyword Strategy for Optimal Conversions
To keep your audience engaged on social media platforms, marketers must keep a track record of the trending topics. Using Google Trends allows marketers to identify some specific hashtags from social platforms that help them in getting more eyeballs from the target audience groups.
Learn More: Top 10 Hashtag Marketing Strategies to Engage Your Audience
Using Google Trends, marketers can gauge what’s popular at the moment and how people are searching for it. As Google Trends maps keywords over time, marketers can keep a track record of what was popular previously and what is it that’s trending now. This prepares marketers better to be much more popular on the SERPs and drive more conversions.
Marketers who used Google Trends for Keyword Research vs. marketers who used it to generate Content Ideas (Source: Databox).
With the help of Google Trends, data marketers can understand the popularity of a search query down to a region. Marketers can use this information to research in which region their product is needed the most. The more search queries exist in a particular region for a product, the higher is the interest of the potential buyers.Marketers can use this information to create:
If the marketers have a plan, working on Google Trends isn't a daunting task. Marketers can explore the searches that are blazing within the community. Community is the biggest source to learn, and exploiting the search trends within the community allows marketers to boost SEO & rank high for the keywords popular within the community at large. This helps in shaping brand equity and boosting conversions.
Google Trends can be used by B2B marketers to learn about searches for specific people, places, and things. It is an excellent tool for trend mining and keeping yourself abreast of what's cooking within your community. Using Google Trends data allows marketers to create content around the trending topics and ensures that their posts get indexed on time. Furthermore, the search terms that have been perennially popular over a period of time can be found out. Google Trends is much more than an average keyword tool and can be used by B2B marketers to delve into super insightful details for making important business decisions that can be handy for most B2B marketers.
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According to a study by business2community.com, companies that use data are six times more likely to proliferate on a year-over-year basis.