How to find the target audience: 6 simple steps - Valasys Media

How to find the target audience: 6 simple steps

how to craft a better blog title using research psychology
How to Craft a Better Blog Title Using Research & Psychology
November 15, 2019
the ultimate list of b2b marketing software
The Ultimate List of B2B Marketing Software for Ambitious Brands
November 18, 2019

Prologue

The B2B buyers often are bump into the question How to find the target audience?

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

When creating a buyer persona(s), the marketers should consider
including customer demographics, behavioral patterns, motivation & goals.

The who is my target audience quiz & how to identify the
target market are the questions that marketers need to find apt answers to
before they define their niches & before they opt for modern targeting
methodologies to segment & sub-segment their target audiences.

Adele Revella, CEO & Founder of Buyer Persona Institute, states, “The most effective way to build buyer personas is to interview buyers who have previously weighed their options, considered or rejected solutions, and made a decision similar to the one you want to influence. Unfortunately.”

If you’re continuously waning at your marketing endeavors or not
making the best of your marketing tactics, consider reviewing the entire
process that you’ve been using to find your target audiences.

Opting for proper strategies to answer how to identify target
market have revamped the marketing strategies of many of the companies
including the famous names such as Michael
Kors
which optimized their sales strategy throughout the economic recession
using the tools to find their target audience.

Figuring out how to find the target audience & deploying
proper steps to analyze & optimize the number of target audiences, helps
B2B companies dive into their demographics & psychographic insights, to
optimize lead generation by figuring out how to identify the target market
& target maximum number of personas for improved sales conversions.

The following are some of the target market demographics examples
& ways the marketers can use to find their personas on multiple channels
across the web:

1. Understand the  Audiences via the Selling Points:

The marketers seeking the answer to how to find the target
audience; need to start with the introspection of the purpose behind their
products or services. They can as themselves important questions as the
following:

  • Describing what their products are & what
    problems do they solve
  • List the diverse functionalities of the
    product lines & brainstorm what benefits the people can have from
    purchasing those products
  • Lastly, marketers can question themselves
    which people experience those problems

2. Analyzing Existing Audiences:

The customers who currently purchase from your brand are your
existing customers. Businesses need to learn about the characteristics &
buying patterns of their audiences. Also, understanding the existing customers
is imperative for understanding whether the marketers need to expand their
persona bases or whether they can just make the sale to the existing groups of
customers.

The following steps can prove beneficial for the marketers trying
to comprehend how to find the target audience & for those you want to gain
in-depth insights about their existing customers:

  • Investing in customer relationship management (CRM) software:

CRM programs like Zoho or Insightly provide good features for the
marketers to bank upon & delve deeper into their audiences. Major CRM
platforms such as the one from Salesforce are excellent for engaging customers
– deploying expert strategic management of your CRM to springboard its
performance has several advantages.

  • Identifying
    the demographics of your Customers & their Buying Patterns:

The geographic distribution of the existing customers, their age
ranges, purchasing habits & other insights can be analyzed with the help of
the analytical tools in the CRM

  • Figure out
    the Past Success Patterns:

The marketers need to benefit from the list promotions or
campaigns that have worked well for their companies in the past.

3. Employ Primary Research & Find the “Lookalike” or the “Mirroring Audiences”:

A target audience group for a group can have multiple layers of
variety. Leveraging demographic insights & insights based on the
firmographics, technographics, psychographics as well as those based on the
“fit-data” helps marketers think more critically about whom they can sell their
products to.

For those of you questioning: How to find the target audience, the
answer can be hidden in expanding your exiting persona base. Figure out:

  • All about
    the people who use the projects similar to yours

  • Think more
    critically about the similar audience groups, in addition to your existing
    customers & figure all about the people who use similar products as you
    might have got at the disposal

  • Set aside
    resources & deploy primary research to conduct in-house research
    :

Social Media channels provide a great opportunity to interact with
the customers at a very cheap rate & make it convenient for the marketers
to figure out the audience groups who have been reflecting the same researching
& buying habits online, as compared to the ideal target persona.

4. Employ Social Listening: P.S.: Don't Assume:

The worst thing done by businesses trying to figure out how to
find the target audience is the assumption that they actually understand their
customers. The assumption framed, maybe deteriorative to the health of the
businesses & complacency can lead to the wrong persona targeting; which can
be the game spoiler.

  • Marketers must compare their selling point
    evaluation & their customer research

  • They must research & identify the differences
    between what the primary research indicated & what their initial
    assumptions helped them figure out.

  • The marketers can employ social listening to
    figure out the different customer motivations behind making specific purchases

  • Also, for the marketers trying to comprehend
    “how to find the target audience” sentimental analysis of the existing &
    the prospective customers comes in handy for the creation of user-generated
    content (UGC), which further keeps their attention glued, improves their
    experiences for optimized conversions & draws in more customers which might
    be lookalike to your ideal personas & help in the expansion of your
    persona-base.

Learn more: The
Philosophy of Social Listening

5. Competitive Benchmarking & A/B Testing of Your Campaigns & Social Media Strategies:

The marketers need to identify their competitors; they need to research what works best for their competitors & get inspired by their best practices. Accordingly, marketers can comprehend how to find the target audience & can articulate what makes their company different & can accordingly discover their audience & their gaps.

Test-running everything from the email
campaigns to the social media campaigns, as well as the landing pages &
figuring out which ones that work & which ones that fizzle helps the
marketers in optimizing the total number of their ideal persona size.

Having dedicated models for social
media management along with the other multi-channel attribution technics can be
deployed by the marketers to optimize the experience of their existing
customers along with attracting, engaging & converting an increased number
of customers. There is an obvious increase in the size of your target audience.

Learn
more
: How a
SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

6. Create an Audience Profile:  Segment & Sub-segment your Personas & employ machine learning (ML) algorithms such as K-means clustering:

Good customer profiles contain both the demographic as well as the
psychographic information.

Additional information in the form of technographic, firmographic,
"fit-data", intent data as well as, the researching methodologies
& mirroring habits of the prospects can help segment your ideal persons
& can be the answer to How to find the target audience.

Segmentation & sub-segmentation of the prospects can be done
for better & niche-specific targeting. The machine learning-based
algorithms such as k-means clustering are
used for developing specific audience clusters.

According to a blog by Alexa, targeting is core to marketing &
marketers can sub-segment their persona size several times in order to optimize
their marketing endeavors for sales conversions.

Wrapping Things Up

Amidst the evolving B2B landscape,
marketers need to be evolving & futuristic. How to find the target audience
is a question that ain’t easy to answer.

Nonetheless, for the marketers setting
pace with the futuristic marketing approaches & keeping abreast with the
wind of automation & the fourth industrial revolution (bought by the
artificial intelligence (AI) & machine learning (ML)), finding target
audiences in prudence & indulging them in streamlined buyer-cycle
lifespans, finding ideal personas is an indispensable and regular schedule –
provided the above strategies are taken into account for discovering,
attracting, engaging with, converting & retaining the prospects as the
brand advocates.

Having an omnichannel
reputation management strategy
& revisiting, auditing &
expanding the ideal persona criterion can be of great help for marketers looking
forward to optimizing their bottom-lines.

Valasys Media is a well-known name in
the B2B marketing dominion deploying services such as lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services to help
marketers optimize their core bottom lines.

Contact us for any help to optimize your marketing endeavors
via tailored campaigns to improve your sales revenue.

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Share This Post

Shares

1 Comment

  1. Biron says:

    Using the power of Illumis ™, Valassis Influencer Marketing goes beyond organic reach to engage consumers through programmatic paid social ads. Successfully scaling its solution beyond social media in multichannel campaigns, Valassis identifies the channels a brand’s target audience prefers and adapts the influencer content. Marketers are then able to rapidly test vast amounts of content in real time to best determine what will deliver the highest response.

Leave a Reply

Your email address will not be published.

wpChatIcon