According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences.
Adele Revella, CEO & Founder of Buyer Persona Institute, states, “The most effective way to build buyer personas is to interview buyers who have previously weighed their options, considered or rejected solutions, and made a decision similar to the one you want to influence. Unfortunately.”If you’re continuously waning at your marketing endeavors or not making the best of your marketing tactics, consider reviewing the entire process that you’ve been using to find your target audiences. Opting for proper strategies to answer how to identify target market have revamped the marketing strategies of many of the companies including the famous names such as Michael Kors which optimized their sales strategy throughout the economic recession using the tools to find their target audience. Figuring out how to find the target audience & deploying proper steps to analyze & optimize the number of target audiences, helps B2B companies dive into their demographics & psychographic insights, to optimize lead generation by figuring out how to identify the target market & target maximum number of personas for improved sales conversions. The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: