With over 500 daily active users and more than one billion monthly users, Instagram remains one of the best platforms when it comes to marketing an online fitness business. However, most fitness businesses on this platform struggle when it comes to generating high-quality, qualified leads.
But, Instagram lead generation is possible and achievable, if you do it right and apply the right strategies. In this article, we will take you through some effective tips and strategies, which will help you to get more leads for your online fitness business.
Optimize Your Profile
Your Instagram profile is the first point of contact between your fitness business and potential clients on Instagram. Therefore, it needs to make the right first impression. Furthermore, your profile also allows a potential client to contact you and interact with you via the link. So, you need to ensure your profile is properly optimized.
First, ensure you have an easily recognizable photo. The photo can be your headshot or business logo, depending on your preferences. Also, this photo should display well across all devices.
Second, craft a relevant description. The description should inform a prospect what your business is all about, what separates it from other fitness businesses, and what makes it unique. Ideally, it should convince a visitor to follow you. Also, remember to include a link to a landing page or your website.
Share Relevant and Informative Content Regularly
If you want to get more leads on Instagram, then you must be ready to deliver value to your target audience. And, this is done by consistently sharing relevant, valuable, informative and helpful information instead of being promotional. By doing so, the level of engagement will be higher, your following will grow and you will end up with more qualified leads.
As a fitness brand, you can share things like healthy eating tips, how to prepare healthy meals, where to shop for healthy ingredients or how to execute certain workouts safely. You can also post quotes and sayings, to motivate your target audience and keep them focused on their fitness goals.
But, we should point out that Instagram is a highly visual platform. So, regardless of how great the information you are sharing may be, if it’s not visually appealing, then the engagement rates will remain low.
However, creating this type of content can be a challenge for some people, especially those not skilled in graphics design. And this is where Instagram templates come in. With templates, such as the ones from this bundle, you will end up with stylish, aesthetically pleasing and attention-grabbing posts, which will boost your engagement rates and draw in more leads.
Add a Call-to-Action Button
Adding a call-to-action button (CTA) to your profile will encourage a potential client to take the next step after interacting with your content. For instance, you can have a CTA directing visitors to sign up for your newsletter or virtual workshop. Once they sign up, you will have their contact details, which you can use to nurture them into clients.
Adding a CTA button is not a complicated process. You simply need to click ‘Edit Profile’ and then click ‘Contact Options.’. Once you click this button, you will see a couple of options. These are an email address, a phone number and an address.
Underneath the address button is the option to add an action button. You just need to click this button and you will see several third-party apps. Here, you will choose one of the apps, depending on the action you want the visitor to take. From there, you will hit the ‘Submit’ button and you are good to go.
Add Links to Your Instagram Stories
Approximately 10% to 15% of your Instagram followers will view your Stories. And, if your Instagram account has over 10,000 followers, the platform will allow you to add or embed a link directly in the Stories. As you can see, this provides yet another opportunity of generating more yoga leads through Instagram.
Again, inserting a link to your Instagram Stories is not a complicated process. You just need to start your Story, upload your content and then click the link icon. From there, you just need to post your story and it will go live together with your link.
Partner With Influencers
Partnering with influencers is yet another effective strategy for generating more leads on Instagram. When you partner with an influencer, you will be able to reach a larger audience. Also, such partnerships can help to increase brand awareness, boost engagement, generate more leads and increase your conversions on this platform.
For this partnership, you just need to identify someone who aligns with your brand, has a considerable following and their engagement rates are decent. From there, you can contact them so that you can start fleshing out the details of the partnership.
By following these five tips, you should be able to generate more fitness leads on Instagram. But, your work doesn’t end there. You will also need to go a step further and ensure you convert the majority of these leads into long-term, paying clients.