Search Engine Optimization also abbreviated as SEO is a way to improve one's website so that it appears on the top of the search engine result pages (SERPs) including www.google.com, www.yahoo.com, www.bing.com.
When someone performs a search on www.google.com, the order in which the results are shown is based on complex algorithms. Optimizing the websites for search engines gives an advantage over non-optimized sites and hence, also increases the chances of ranking higher.
SEO has the potential to make a huge impact on the company's most important goals, like leads and sales. SEO has two major goals. The first is to help digital marketers understand what the other users are searching for on other online sites so that he/she can create high-quality content to satisfy their intent. The second is to help create a website that search engines can find, index, and understand. Additionally, following well-strategized SEO practices helps a lot in increasing the quality of a website by making it
user-friendly, faster, and easier to navigate.
SEO truly works wonders in improving the web discoverability of a website. It can put any company ahead of the competition to feature on the SERPs, provided they at least employ the basics of SEO correctly. If multiple websites are selling the same products or services, the website that is properly optimized for search engines is more likely to have a greater number of customers and close more sales than the other ones. And in today's time, who doesn't want to go ahead of their competitors!
SEO is also important for the smooth running of any website. Websites with multiple authors can benefit from SEO in both direct and indirect ways. Their direct benefit being an increase in their organic traffic and their indirect benefit, being a common framework, probably checklists to use before publishing their content on their sites.
SEO is also important for the promotion via diverse social media channels. People who find websites while searching Google or Bing are more likely to promote them on their personal social accounts including www.facebook.com, www.twitter.com, www.instagram.com, and others. Another goal of SEO is 'Increased web traffic' and one can increase the traffic by increasing visibility and rankings.
Consider this for a moment: According to Google nearly 30% of clicks go to the first ranking page, and the first five listings get over 90% of all clicks.
The ultimate reason SEO is essential in the world of digital marketing is that it can help in achieving many business goals. SEO helps businesses in building better relationships with the audience, improve the experiences with their customers, increase their authority, drive more people to their website, give an edge over the competitors, and increase conversions, which also means more sales, more customers, and more growth of the business.