Let’s face it. As a start-up, you’ve got limited resources and budget to work with.
There are various lead generation tactics floating around, but what you want are ones that cut through the clutter and deliver results. And the tactics you choose are meant to bring long-term results, not short-term success.
Without quality leads, your business might as well be as good as dead. Now that you get it, let’s take a look at some proven strategies that work.
1. Start with Content Marketing
Content means Value. That’s the first thing you have to nail down.
Make your customers aware of your brand and give them a reason to come back. This is where creating content that speaks (not merely promotes) to your audience is crucial. This will also help you rank better on Google.
Another hack is to integrate lead generation with live chat on your blog. It’s a surefire way to boost your customer satisfaction ratings. When it comes to creating content, don’t just write catchy headlines to grab attention, focus on creating quality content that gets your readers hooked, and learn new things. Making sure word gets out about your content is just as important as the content itself.
A few ways you can increase organic search engine rankings:
- Bump up the number of social media shares and share your brand handle on Twitter, Instagram, etc. Start with any two of your popular social media channels and stick to them.
- Build authority backlinks through guest posting and syndicated partnerships
- Engage in online communities and forums where your target audience is present and provide assistance.
2. Make Videos and Put Yourself Out There
If a picture speaks a thousand words, then moving images speak billions.
It doesn’t cost you a penny to upload videos on YouTube, and the video engine algorithm will reward you by getting you more views (and ratings) as long as you put out quality content. A good practice is to make at least two videos a week so that your customers know you’re active and are more likely to stay subscribed.
3. Use Retargeting and Live Chat Services On Your Website
Retargeting helps you accelerate conversions. The way this works is by tracking the customers that visit your website and showing them relevant ads on what they were looking for. You can generate leads with live chat. The reason we recommend live chat support on your website is, it lets you see what pages your customers are visiting, how many they’ve visited, and how long they stay on those pages.
Live chat support also works great with Google Analytics, and the dashboard gives you unique insights about your potential customers. And secondly, it lets you interact with your customers online in real-time, which is much more efficient and faster than answering multiple phone calls bombarding you at the same time.
You can also integrate a lead generation customer service software with existing CRM tools like Microsoft Dynamics and Salesforce to build strong relationships, and understand customer behavior better. Based on the customer data and your interactions online, you can retarget your ads on different sections of the website and generate leads with live chat.
4. Create Downloadable Guides and Email Them
Creating downloadable guides is a quick way to give your customers a rundown about your offerings. You should not promote your stuff but get your customers thinking about them at least.
The purpose of the guide is to solve your customers’ problems and not simply push the product. Educate your readers about the challenges they face (make them aware). You can ask your customers questions online and foster lead generation with live chat by sending them downloadable guides, signing them up on your mailing list, and granting them access to relevant content instantly.
If you’re strapped for time and want to make downloadable guides the quick and easy way, comb through a couple of your old blog posts, organize and edit/rewrite them with a few updates. Work with your designer for new eBook covers and upload your guides to your landing pages. You can also use MailChimp for automatically sending these guides to your leads so that they return for more and start considering.
5. Test, Test, and Test
From your landing pages to headlines, button copy, and email newsletter – test everything. To be more precise, focus on split testing. Changing a simple headline from “Start Your 10-day Trial” to “Start My 10-day Trial” can boost your conversions like crazy. Give your customers special offers and test those offers with newer ones.
Solve Problems and Convert Leads
Focus on solving your customers’ problems, avoid information overload, rewrite your ads, and boost lead generation with live chat. Keep your content simple, crisp, and relatable. And you’ll be meeting your sales goals in no time.
Remember that no single lead-generation tactic will work for you. Ultimately, you have to test the waters by implementing a combination of these. But these will get you a good head start, and that’s the exciting part about starting up and moving fast.
Author Bio: Jared Cornell is a customer-support specialist, a marketing evangelist and a book lover, associated with ProProfs Chat. Jared is passionate about customer support and loves to solve customers’ queries. He is always keen to develop new strategies to help customers seeking live chat assistance for a delightful experience. Connect with Jared on Linkedin.