Seo Trends: What it Is and How it Works

Seo Trends - What it Is and How it Works

You will surely have heard about SEO trends when talking with different people. Still, in order not to give the impression of being technologically ignorant, you pretend that you already know about this service and even use it. To understand this tool and, most importantly, how to operate it best, you are in the right place. For easier understanding, this free tool allows you to analyze data from user searches on Google (and its various services, including YouTube). It is a service that you can use to search for topics to write articles or stay informed about the issues that have aroused users’ interest on the web.

Using this tool is simple, as long as you follow all these instructions step-by-step! Before getting into the heart of this, it’s necessary to have some general notions about it so that you can start to know this tool a little better. Plus, not only will you be able to access the results and data collected by the search engines, but Google Trends also offers you the opportunity to check the popularity of the terms in the rest of their networks.

A Vital Search and Analysis Tool

Thanks to SEO trends, you can know the search frequency of keywords used by users in Google searches. Trends allow you to perform this type of analysis by selecting the geographic area of interest, language, and even the topic category you want to take as a reference. Thanks to the analysis results that Google displays – it is possible to get a complete picture of the trend in the popularity of searched keywords by evaluating the results over time. To obtain more details, you can check the progress of a search term by referring to a reasonably long time frame, or you can select a much shorter time frame.

Where Can You Use This Tool?

Although it is a valuable tool for those who work in digital marketing and writers – web, bloggers, journalists, SEO specialists, etc. – it can be used even by the most minor “experts” to stay informed about the latest and most recent trending topics. Fortunately, Google Trends has several incredible features that prove helpful in several ways. That is the first port of call for any blogger who wants to create killer content. How can you do this? Simple enough. Trends in SEO analyze data based on time frame.

It helps you see how much people searched for a specific keyphrase. Better said, this will allow you to understand how keywords work. That is a good starting point to learn new SEO skills. Also, this is a great way to know how to create content. You will get different suggestions, giving you brilliant topics to write about. Of course, everything you get will be based on the field you are interested in. You may be a reviewer or have an engaging podcast; SEO trends in 2024 will significantly help you.

How to Use Google Trends for SEO

How to Use Google Trends for SEO

Another exciting thing is that this tool provides detailed information about the most searched and wanted products. If you are a beginner in any business, you will be able to see all the trends easily. It helps you choose a field with impressive success in a particular region. A remarkable fact is that Google is entirely unbiased. That means that no data will ever get a chance to be manipulated. However, Google Trends allows you to adjust information. You can share everything that goes through your mind in real-time, and you will get response searches made for the last week.

Otherwise, Google does show you real-time data. It gets data dating back to 2004. In addition, SEO trends can show you all the results 36 hours from when you did your search. The main Google Trends page is divided into three main sections:

  • At the top of the page, there is a search bar to search for keywords of interest;
  • The “Recently Trending” section lists the most recent trending searches, while in
  • The “Searches of the Year” section shows which trends are the most searched over the years (from 2001 to the present).

To search, type the keyword you’re interested in and tap the magnifying glass icon on the side. On the page that opens, click on the menus immediately below the box containing the search terms to select the country, the reporting period (for example, Last seven days), the category (for example, All categories), and the type the Google service on which the search was performed (e.g., Google Images, YouTube search, etc.).

Google Trends Search Results

Google Trends Search Results

If you want to compare several search terms, click the compare button on the right and type the term you want to compare with the first one into the ” add a search term ” field. To add more search terms to compare with the ones you have already entered, click the “add a comparison” button and repeat the steps.
In the “Interest level over time” box, you’ll see a chart showing interest in the search terms you’ve entered. By hovering over the chart, you can see specific information, such as the exact period they collected search data and its interest index.

In the “interest by region” panel, a map shows the percentage of interest grouped by region: the more intense the color displayed in an area, the higher the traffic from the same keyword.
In the “Related Topics” box, you can find helpful information about topics users have searched for and related to the search term you are interested in.
In the “Similar searches” panel, you can see the search terms that users have used to find the same argument you are following. In both cases, the score is expressed from 0 to 100.

When searching for specific terms, the results in which these words appear may be in a different order and may include other similar search terms. If you want the latest SEO trends quote results to contain the exact terms, simply put the search terms in quotes. Use the (+) symbol positioned between the terms you’re looking for to get results with at least one of the two terms you’re looking for. By using the symbol (–), you can exclude one of the two search terms. You’ll find that you can utilize this tool to its full potential with some practice.

Google Trends to Drive an SEO Strategy

This tool can be handy to improve an SEO strategy. The following aspects will help us position our website better:

  • New keywords: Use Google Trends to find keywords related to your term. After entering the term on the platform, you can click on “related topics” and “related queries” to see new ideas that could be helpful.
  • Identify seasonal trends – Discover and remember them for future SEO strategies. The more knowledge you have about the subjects you want to position yourself in, the better your plan will give you results.

With this information, you can improve your blog articles on this topic a few months before the search peak. If you do it in time, Google will crawl your web page and position it better in the search results. With this platform, it is easier to analyze the competition and see the actions that work for them and those that don’t improve your company’s strategy. Of course, it must have a sufficient volume of searches. You can compare both results if both your site and your competitor’s site respect this.

Also, by analyzing where the search terms are most popular, be they countries, cities, or regions, you will know where there is the most significant demand for the products and services you offer. Knowing its location will help you create more segmented strategies that better reach each audience, such as through local SEO, ads on social networks, or Google Ads. Also, remember that based on SEO trends, a term’s search interest can vary depending on the country. As you can see, there are plenty of situations where this tool can be helpful; therefore, getting to know all its basics will come in handy.

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