Google’s algorithms are constantly changing, and this is no secret. So naturally, the search engine optimization process is becoming more complex and requires more and more new solutions. But one thing we know for sure is that link building is an integral part of these algorithms. And knowing how to use them correctly is extremely important.
The phrase brand authority is indicated in the subject of the article. So let’s figure out what it is. This concept includes how influential and reliable your brand is compared to similar sites in your industry.
Let’s take the situation as an example to make it easier to understand. You decided to find out how much does a website cost and entered the following search query in Google. And you get results. So, the higher a website is in the list, the more authoritative it is considered by the search engine. Therefore, a high authority causes a high ranking for a search query.
That’s how we dealt with it so that we could move on. But first, let’s talk about the types of links that exist so that you can understand the tactics for building the correct links.
Backlinks (also known as inbound links). The point of these links is that they will appear on other websites. It is incredible when it happens precisely with authoritative sources, such as Forbes. When a user reads an article in this publication that mentions your website, they will immediately go to it.
Outbound links. Everything works the other way around here. You may place hyperlinks from other sources on your site. But these sources should be carefully checked. The more authoritative the source you add, the better. So, when a user sees information from a known start, his trust in you increases accordingly.
Internal links. Their function is to link the page of your site. For example, you publish new information or an article on your site and can include a link to another article that also covers the chosen topic. Accordingly, the user follows this link and interacts with the content already there. Search engines also pay attention to this when scanning your site.
The essence of this process is that you either exchange content with another site or write so-called guest posts where you link to your site. With this method of promotion, you can reach an entirely new audience, eventually becoming your potential customer.
That is why you should choose websites with active traffic. For the search engine, this will signal that other sites trust you and, accordingly, your site is reliable. If we talk about authoritative sources, then to get there, it is necessary to establish PR and media relations well.
We have already mentioned that if the link to the site ends up on an already authoritative site, it is very effective and gives steep organic growth. In addition, journalists often write about different selections, so take advantage of the opportunity to prove yourself.
Clear, professional content is the foundation of your website’s success. Even if you use all possible promotion methods but have low-quality articles and descriptions, the user will want to leave as soon as possible and remain dissatisfied. And vice versa.
When a professional writes the necessary and exciting information on the site, the reader will willingly spend a lot of time on your website and move from one section to another. At this time, the search engine will automatically consider you a more reliable source.ʼ
Then this reader can share the link on his blog or the website, so your recognition will grow. It is also worth paying attention to whether, from the technical side, your site works for a long time.
After all, when a person encounters errors while on your site or everything takes a long time to load, it will have a terrible effect. To avoid this, you should hire a professional, dedicated software development team – https://mlsdev.com/services/dedicated-development-team.
Every day, the amount of information, news, and data in the world increases. Some of this can be covered by something other than the masses, while well-known sources actively write about the rest. And it is these sources that people then read.
After all, big companies employ professionals who analyze data and write high-quality articles you can trust. As a person who decided to read this article, you are most likely interested in promoting your website. Think about those publications, podcasts, and channels you trust, and when writing the following article on your website, add hyperlinks to those sources.
Each industry has its giants, so there will be no problems with this. For marketing blogs, it’s G2, Marketo, and SEMrush. In tech, it’s Gizmodo, TechCrunch, and ReadWrite. For general business blogs, it’s Business Insider, Mashable, and Forbes.
Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.