As an eCommerce store owner, you know that testing is essential to ensure that your website is optimized for conversion. Testing eCommerce ideas, on the other hand, comes with a high success rate and can keep you assured that your online store is functioning optimally and delivering a seamless user experience. Since websites are highly contextual, there’s no one-size-fits-all testing idea for eCommerce websites, and hence coming up with new test ideas can be challenging, especially if you’ve been running tests for a while. As a business owner, once you realize that you can analyze and test changes on your website before making up your mind about anything, it seems like a no-brainer in finding test ideas for your eStore. In this blog post, we’ll discuss the top 4 methods for finding test ideas to help you improve your eCommerce store’s Conversion Rate Optimization.
Successful marketers and business owners agree this is one of the most effective ways to generate test ideas. This involves gathering feedback and insights directly from your customers and analyzing their behavior/engagement patterns on your website. By doing so, you can identify pain points and areas where customers are struggling, based on which you can then generate test ideas, that’ll help you correct target regions.
Here are some ways to conduct user research:
Another way to generate test ideas is by analyzing your website analytics. This involves looking at data such as bounce rates, conversion rates, and time on site to identify areas where users need to be more engaging.
Here are some of the main areas to keep an eye out for:
Looking at your competitors’ websites can also be an effective way to generate test ideas. By analyzing their websites, you can easily identify areas where they are thriving and specific areas where you can improve. For example, if you want to take your business online, you can always hire expert BigCommerce web designers at agencies like CodeClouds, who, with the help of powerful tools, can conduct a thorough analysis of your competitor’s websites and yield rich insights.
Here are some areas to look at:
Finally, brainstorming with your team can be a great way to generate test ideas. By bringing together different perspectives and expertise, you can develop unique and innovative test ideas you may not have thought of.
Here are some proven methods to brainstorm with your team:
Generating good test ideas come from thorough backing of research and data analysis. While the whole process can be time-consuming and challenging, by analyzing user behavior, conducting user surveys, looking at your competitors, and using A/B split testing tools, you can generate ideas that can take your online business to the next level. Remember, testing is a never-ending process, for which you must keep going for excellence, optimizing each element of your eStore and delivering lasting shopping experiences.