Ever wondered how you can take advantage of video marketing? Well, you came to the right place! There's no denying that video content is key, but just how good is it? Well, you see it everywhere. Load up any social media app and you'll see the video content of all kinds. It's just so impactful, but as a business, potentially a business looking to invest in video marketing for yourself, you're going to want the facts.
This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.
First, understand what video marketing entails. You can create all kinds of videos to market towards target audiences and consumers: explainer videos, vlogs, interviews, tutorials, demos, product reviews, live streams, testimonials, etc.
With that said, there are many statistics to back up this popular form of marketing. So, today, here are seven popular video marketing statistics that you can refer to in the year 2021. These should give you all the information you need to know when it comes to choosing the right video marketing path for your business.
Advertising is made up of both video marketers and non-video marketers. However, a video marketer tends to grow their revenue 49% faster than the latter one. Therefore, you may want to take up video-making, the next time you advertise for a product and or service, to get past your competitors.
This is a big video marketing statistic that cannot be ignored. With businesses using video marketers growing just under 50% faster than businesses not using video, it's something you're going to want to consider. However, it's worth noting that this video marketing statistic doesn't showcase how the video should be used.
For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? Are you creating a short-form video, like Instagram Reels or Tik Toks? There are so many ways video can be used; it’s just all about finding what works for you and your business, specifically the products and services you’re trying to advertise.
It’s not surprising that many consumers worldwide are watching videos online. In fact, according to Statista (2018), 85% of all internet users in the United States watch online video content monthly on any mobile device, and is steadily growing.
In addition, Saudi Arabia and Turkey are first places, with 95% of all their internet users watching videos online, regardless of device and month. Think about how you use video in your own life. Whether you're scrolling through Facebook or Instagram, then chances are you're stopping every few posts to watch a video that pops up, regardless of how long or short it is.
This is the power of video. Of course, you need to make sure you're creating high-quality videos, and you're taking accessibility into account. This includes adding subtitles, so people can still understand a video without having to have the sound on, which is how a lot of people watch the video.
You'll also want to think about what platform you're uploading to. Tik Tok and Reels restricts you to video that’s only a couple of seconds long, whereas YouTube allows you to upload content that can last several hours. Get creative with the video you’re creating, think outside the box and realize all the opportunities in front of you to understand what possibilities you can achieve.
Landing pages are an important part of your site, especially when welcoming visitors. So, including video on your landing page increases conversion rates by 80%, with a 53% chance of the page showing up as the first result in a search. Regardless, users will spend on average 88% more time on your site, with these visits increasing 2–3 times when a video is included.
These video marketing statistics cannot be ignored. Consider how much time, energy, and resources you put into your landing pages, only to see high bounce rates and low conversion numbers. You need to keep your visitors engaged and informed as much as possible, and this is where video content comes in.
Put yourself in the mindset of a potential customer. They’re browsing the internet and come across your website, your landing page, or click a link in your emails. They land on your page and now the real challenge begins. You need to keep them engaged.
There are plenty of ways you can do this, but when you consider that people already find video content engaging, it’s easy to see why this is the best approach. Most of the time, people are going to quickly scroll down your landing page to see if anything jumps up and grabs their attention. If it doesn’t, they’ll simply move on.
Usually, customers will be looking at things like headings and short paragraphs and will be put off if they see things like long walls of text and a lack of images. On the other hand, if they see a video start playing where they can enjoy all the information easily and engagingly that only takes a few seconds to get into, there's much more chance they're going to stick around.
Return on investment (ROI) is especially important when it comes to any kind of marketing. In the case of video marketing, according to Animoto (2018), 88% of video marketers are amazed that the ROI of their video marketing efforts on social media, with 80% of these marketers also claiming that the ROI of video ads are satisfactory. In short, these marketers are fully aware that video marketing can:
There are plenty armed with just a smartphone and basic editing equipment who can create fantastic videos for their social media pages for next-to-nothing, and you’re a business with a marketing budget. You should be able to do so much better.
You need to be thinking about how you’re investing your budget and resources and what you’re getting back for it. You don’t need to be creating a blockbuster video with a ton of effects. You could literally be walking around your business and showing what’s going on behind the scenes with a fun, charismatic narrator, and that could be enough to engage people when done the right way.
Explainer videos can be very useful when people are learning more about your product and or service. In fact, 96% of people prefer watching an explainer video to learn more about a product or service, rather than just read about it. Plus, 68% say that they'd prefer learning about a new product or service from a short video, making explainer videos a popular learning tool than text-based articles, presentations, and pitches, e-books, and manuals.
Videos are more than just entertainment. As mentioned before, videos are where people can learn more about a product or service. According to Hubspot (2018), 54% of consumers are more apt to watch video content from a favorite brand or business. Embedding videos in your blog therefore can be an effective plan of action to make it more visually appealing.
Thus, the demand for video is increasing more and more, as more influencers are on the scene promoting products and services via video. In other words, videos benefit both the business and the consumer.
With YouTube as the most popular video-streaming platform to date, it’s not surprising that many brands and businesses have taken to uploading video content to the site, making it an effective video marketing tool. In fact, Wyzowl (2021) has noted that nearly nine out of ten marketers say they plan to do video marketing on YouTube.
And, although Facebook and other social media platforms have already welcomed video content onto their sites, with LinkedIn up next on the roster, YouTube continues to dominate, when it comes to video marketing.
As one can imagine, the video will continue to attract views and be shared and talked about on social media and online. As long as videos are how people get their news, reviews, etc. on their favorite products (or products that they're interested in learning more about), businesses and brands (regardless of industry) will continue to use this form of marketing.
As you check out the above statistics, you and your brand/business may be inspired to create valuable video content that people can get behind, based on your mission, audience, goals, etc. that you’re looking to achieve.
Katherine Rundell is a writer and editor at UK Writings and Academized. As an E-learning consultant, she has been involved in many projects nationwide, as she discusses and writes about business management, marketing, and finances.