“User-generated content is one of the most powerful tools in today’s marketing arsenal. It’s proof that you have dedicated fans, products worth talking about, and a social network that will appreciate great content.”Leveraging ratings & reviews ensure that user-generated content (UGC) is boiled down to essence & makes sense to the readers. As customer reviews directly imply the pros & cons of a particular product or service, they give marketers an idea about the existing loopholes in their products or services so that they can work upon them & fix them. Furthermore, the pieces of content that have been tailored to meet the business requirements of the customers also generate greater conversions. While Word-of-Mouth-Marketing creates the buildup, its relevance is substantiated by the power of positive customer reviews. A study from Bazaar Voice showed that 64% of millennials and 53% of baby boomers prefer to discover new ways to share their opinions about brands.
“Loyal customers, they don’t just back, they don’t recommend you, and they insist that their friends do business with you.”Leveraging referral marketing along with the good old fashioned word-of-mouth marketing (WOMM) creates an essential progressive feedback mechanism to optimize the sales conversions & then, in turn, boost the quality & the quantity of the reviews & referrals. Referral marketing, word-of-mouth marketing (WOMM) & customer engagement operate cyclically & the former two parameters acting as the causation of the optimized customers’ engagement & conversions also bear a positive correlation with the same. Valasys Media helps its B2B clients with an array of B2B services including lead generation, account-based marketing, lead nurturing, event promotion services, CRM services, list building services & content syndication services. Our custom-made services are created to talk to the pain-points of the customers & help them optimize their bottom-line endeavors such as improved sales conversions & better returns on marketing investment. For the furtherance of perennially healthy sales pipelines, get in touch with our team of experts.