10 Tips for Writing Productive Description that Converts Leads


Composing a productive description resembles trouble if you don’t possess the conventional knowledge for drafting it. Merely labeling your products is not adequate. One eCommerce research shows that around 20% of acquisition failures are a consequence of lacking product knowledge.

The prosperous passageway of productive information corresponding from a psychological viewpoint knows how the individual brain operates and responds to appropriate words. Explore a complete guide to explain the concept of sluggish writing, a productive description helping you to convert more advances and produce a profit. It will encourage you to learn how individual expression resonates in the browsers’ thoughts. Continuing to craft descriptions that evoke the most suitable response at ease is the foundation of the most excellent product information corresponding.

A productive description is a numerous approach to deliver critical erudition to browsers; however, it also provides you with lead generation opportunities, assisting you to exceed different competitors. Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal.

How to Write Productive Description That Supports Sales

Productive description essentially role on either of the eCommerce principles:

  1. Educating guests regarding the commodity;
  2. Persuade them to buy.

Most eCommerce brands understand the purpose of writing product descriptions; hence they are looking for effective ways to help them to drive more sales and traffic. However, most brands missed one command thing in their product specification, which helped their valued customers to understand their merchandise.

Addressing consumer’s recognizes your merchandise is a fundamental component of your ideal consumer’s judgment-taking method. About 87% of customers measure product text essential, especially when it comes to purchasing it. Hence it becomes vital for brands to create appealing and productive information. Check the top 10 points that assist you in recognizing how you can generate descriptions that improve your counts.

Keep Readers in Mind

“Think before you speak, read before you think.”- Fran Lebowitz, The Fran Lebowitz Reader. Your shoppers also prefer to read about your product to know its effectiveness and advantages. Hence start understanding for whom you’re composing. Is it your dormant consumers? Endure in thought which is harmonizing to obtain the product and use the identical regularly.

For illustration, if you are trading beauty cosmetics, and your primary center is women, you must formulate a description that appeals to them. Keep teenagers as center focus as they are old enough and tech-savvy to discover and compare your product with other competitors.

However, millennials might be primary buyers; hence the writing must be parent and teenager-friendly, helping you to drive their attention in no time. While targeting your readers, consider the following questions:

  • Who is your end-user?
  • Who is continuing to acquire the commodity?
  • What are shoppers’ demographics?
  • What type of features are your prospects engaged with?

Knowing the market you are dealing with and hearing in and out benefits, you reproduce a piece of consumer-focused information with security.

Focus on Nature of Voice

Once after identifying your readers, discover techniques to interact with them. Is it conversational or formal? Use different languages; if you use them, find what type of language helps engage more customers? Have fun while communicating with customers and make them feel the same. Use different styles of communication and mix them to create an appealing copy.

Establishing a robust embers identification and communication strategy is an effective marketing campaign helping you generate more sales. First, you need to create a narrative that establishes a meaningful influence; it will catch users’ experience and advantages to target the conversation ideally. Ignore conventional knowledge that apiece information should be packed with erudition, assisting you in establishing a unique “Pitch of Voice.”

Tell a Tales

One of the most reliable methods to represent your merchandise is to ascertain a tale. The productive classification is all regarding stories and persuasion acting on emotions far accurately compared to facts and figures. You can begin by setting a scene.

For instance, if you’re trading a moisturizer, you can start with when beauty lovers can apply the merchandise and thereby benefit them. Detailing merchandise usage can be a plus point encouraging you to improve your unloadings in no time.

Cover Basics

Originate sure to list your product’s key attributes in the classification to make it more productive. The missing piece of information can cause customers to misunderstand and result in a bad user experience.

Your customers become a commodity perception to rely on; hence it becomes essential for you to highlight its dimensions and relative proportion of the merchandise to make them familiar with it. Your package considers some primary attributes, including:

  • The actual size of product;
  • Material or ingredients practices;
  • Care instructions.

Use Powerful Statements to Encourage Strength

Your penitentiary utilizes phrases to exchange your merchandise. Words and phrases can enhance the strength of the information. You can practice any of the robust information like:

  • Quickly;
  • Presently;
  • Astounding;
  • Publishing;
  • Injecting;
  • Divination;
  • Interesting;
  • Transforming;
  • Revelation;
  • Active;
  • Drive.

Before readers go through the information, including statements like “beautiful,” “incredible,” “distinct,” they might admire why to bestow the specific commodity. But once others know why people need a workshop for it, they will develop their minds. Appealing words have the capability to do everything.

powerful statement to encourage strength
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The above power list can assist you in selling almost everything. Consider using a few of those words in your description to make it pop.

Writing Productive Description that Converts Leads
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Building Scannable and Compelling Descriptions

Once you estimate out whichever leads to commence with, it enhances stability, assuming too much is extremely limited. Additionally, you can abandon comprehensive knowledge that is valuable but powerful as a combination. The “surface of manual” classification method can deaden companies. You can combine a few essential features.

Use excess statements that are scannable and advantageous for the anthology. Nevertheless, you begin to structure your merchandise classification so that the companies can consider them efficiently and quickly. Use chunky statements, appropriate subtitles, weapon stickers, and much more to enhance the readability of the information and make it more comfortable to absorb. You can follow the subsequent arrangement for your classification:

  • Merchandise introduction;
  • Problem set up;
  • Describe the solution;
  • Finish up with testimonials.

Use Mixed Media

There is more that you can do during commodity information than explaining it in monotonous speeches. Most customers skip examining the information; they examine for pictures and videos that encourage them to understand everything regarding the merchandise. Research shows almost 63% of customers strongly believe that visual content is essential than text content.

use mixed media for productive description that convert leads
Image: (Source)

Hence it can be concluded the photo is deserving of a thousand speeches. It strength serve you to retain text narrative summary; you can use different mechanisms including:

  • Icons;
  • Image;
  • Video.

You can obtain everything from conventional models and videos that explain your product in response. Following a miscellaneous evidence approach can encourage you to build a unique identity for your name and leverage a competitive edge.

visual and text information importance

Utilize Social Proof

Nowadays, most customers see evidence to implement their procuring settlement. Hence it would help if you set impartial discussions regarding your merchandise, encouraging you to gain shopper support and improve commerce. If you have a reservation for some reviews, opt for different improving social proof techniques within the information.

Clients’ recommendations are practical midpoints to showcase the accurate knowledge someone should with your stigmatized merchandise or assistance. It’s imperative to make the recommendations necessary and accurate, as they can undermine your site altogether. Quotes and recommendations support you to show your product’s popularity, ensuring a solid impact on how shoppers view your product.

Keep Product Information Easy to Scan

Whether captivating and intriguing your product information is, shoppers will appropriate it for features they want. It’s critical to recognize that, no matter how charming and enthralling your merchandise classification is, there will, however, be customers who merely scan it for the erudition they need. The eye-tracking survey found that users prefer calculated and bulleted programs; they have a more influential partiality for numbers. You can make the information easy to scan by:

  • Giving inclination to fundamental information;
  • Practice estimates whenever expected;
  • Utilize bold, essential ingredients in the classification;
  • Generate scannable circumstances;
  • Opt for more comfortable to learn font;
  • Exercise whitespace;
  • Practice enticing headings.

Use Optimization Checklists to Change Information

After completing the above points in your authorship, your strength has changed the description draft. Congrats! You have executed essential developments. Now it’s time to optimize sales conversion by correcting the morphology and SEO of your classification. Let’s begin with a few checklists:

  • Ought you practiced a compelling and detailed caption?
  • Did you obtain your merchandise and proceed to swarm to shoppers?
  • Have you highlighted alternative and unexpected advantages?
  • Are you applying voice easy to your targeted readers?
  • Whether you have represented a skimmable message along with shots, videos, illustrations?

If you have considered above all elements while composing a piece of productive information, then you are all set. Now it’s time to make it SEO-friendly to perceive it optimized on the search engine. Once you complete the above things, move to different reality lists.

  • Have you practiced accurate information that evokes confidence and guarantee?
  • Do the decisions originate with action verbs?
  • Are you practicing passive declarations?
  • Are you proceeding use of present as well as future tenses in the information?
  • Did you proactively use suitable directions to prevent returns?
  • Are you withdrawing words like straight, good, really, nice, right, perhaps, and grieved?
  • Do you favor checking the grammar of your description?

Answering all the above questions can help you promote product descriptions, encouraging you to drive more sales and profit. Also, make sure to avoid hyperbolic expressions like advancement, terminal, discovery, etc. Instead, use terms that help you make your description systematic.

Summing Up

Most online businesses invest a great time and effort in developing websites—however, very few focus on the crucial part: productive description. The poor description on the eye-catchy website is just like an unmarked box in a window display.

Just a fraction of attention on description can help you generate more leads. It plays an essential role on your landing page; hence it must be carefully written. You can follow tactics to create product descriptions, helping you get noted by a large audience group.

Author Bio:

Riddhi Ganatra is an online marketing consultant and outreach expert at Viss Beauty who loves to write and review fashion and beauty products. She spent more than three years as a content creator covering topics like online marketing, technology, motherhood, lifestyle, beauty, and more.

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