Amazing YouTube statistics for B2B Marketers
YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google.
According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube. According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. YouTube boasts of having 2 billion monthly log-in users & according to a report by Statista, people upload 500 hours of video every minute on YouTube. Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand. Clearly, videos have become an indispensable part of the digital marketing strategy for B2B brands. The power of video marketing is immense & hence compiling the following YouTube statistics for B2B marketers can help the brands outshine their video marketing endeavors using YouTube to optimize their business bottom-lines:
1. The statistics related to YouTube Usage Demographics & Age of the Users:
YouTube continues to grow every year.- According to the Pew Research Center, 73% of the adults in the U.S. use YouTube, making it is the most popular online platform in America
- According to Statista, 81% of 15-25-year-olds in the US use YouTube
- Statista also established that about 15% of the total traffic on YouTube comes from the U.S.
- According to eMarketer, 93% of video watchers in India watch Youtube
- According to research by Mushroom Networks, more than 3 billion searches in a month are performed using YouTube, accounting for 3.71% of the total search shares.
- According to a press release by YouTube, its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population. Clearly, YouTube is a phenomenon for social media marketers.
- According to a report by Google, Gen X (36-to-49-year olds) & Baby Boomers (50-to 65-year-olds) comprise the fastest-growing demographic on YouTube.
- According to Mediakix, YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station.
- According to research by Blueadz, 6 out of 10 people prefer online video to the TV.
- Generation X (39 – to 53 – year-olds) watch more than 1.5 billion YouTube videos per day on YouTube, as inferred by research from Think With Google.
2. YouTube Usage Statistics
YouTube remains the 2nd largest search engine & second-highest ranked website in the world after Google.- Alexa concludes that YouTube is the 2nd most viewed site on the web after Google. YouTube also gets a lot of traffic from Google as people hop-over to YouTube after initiating their searches on Google.
- Research from Ominicore substantiates that about 5 billion YouTube videos are on an average every single day.
- A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube
- Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices. Even the YouTube statistics for B2B marketers reveal that while most of the B2B transactions happen via desktop, nonetheless, 48% of the B2B buyers use smartphones to watch videos.
- Research by Tubular Insight in 2015 revealed that 300 hours of videos were uploaded to YouTube every minute & the number is expected to rise in the year 2020
- The video marketing stats released by Think With Google & Nielsen show that people are watching more than 100 million hours of YouTube videos on their TVs every day
- According to research by the Peer Research Centre, 18% of the U.S. adults get their news on YouTube & according to Think With Google, 7 out of 10 people choose horizontal viewing, when watching YouTube videos on their phones.
3. YouTube Content Marketing Stats
- According to YouTube statistics for B2B Marketers by Foundationinc (on content marketing), comedy, music, “how-to” & content related to entertainment or pop culture are the four most-preferred content categories of YouTube users
- As the popular B2B brands specifically Microsoft, HP, UPS & Cisco are investing heavily in YouTube marketing, incorporating content from popular categories, these companies have a higher chance to optimize the quality traffic on their websites & consequently, the conversions, predicts Top Rank Marketing.
- Another interesting YouTube statistics for B2B marketers from Google implies that creating longer-form videos can boost the rankings of your YouTube videos, the average length of the first-page video on YouTube being about 15 minutes (14 minutes and 50 seconds).
- According to a study by Backlinko on YouTube statistics for B2B marketers, the quality of videos matters for ranking on the first page of YouTube. The stats show that 68% of the videos ranking on the first page of YouTube are in HD.
- Another interesting study on YouTube statistics for B2B marketers by Backlinko establishes that video comments strongly correlate with higher rankings. On average, a video ranking on the first page of YouTube has over 4,000 comments
- In yet another interesting YouTube statistics for B2B marketers, Google inferred that 85% of all the video-viewing occasions attract the maximum number of audience. The zest of the research signifies that if you’re providing relevant & timely B2B content on YouTube, it will help you engross the attention of the maximum number of audience, as compared to other social media platforms.
- As much as 80% of the B2C & B2B marketers in the U.S. agree that YouTube content has the ability to drive views, engagement & purchases for businesses & are sure that the videos convert (Source: Animoto).
- Clutch & Smart Insights published an interesting YouTube statistics for B2B marketers. The research shows that YouTube ranks 4th amongst the most-valued social media platforms for B2B marketers
- A study by Aberdeen Group in 2015 on YouTube statistics for B2B marketers, found that businesses that use a video marketing strategy can grow their revenue 49% faster over the year, as compared to businesses that don’t use videos.
4. YouTube statistics for Businesses
- According to a study by Think With Google, viewers prefer videos that resonate with their areas of interest, by as much as 3x times more than those featuring famous actors
- Another study by Think With Google shows that watch time for videos before a purchase has doubled between 2017 & 2018
- Another study by Think With Google found that 70% of the users are engaging with creators & channels using YouTube videos.
5. The Video Stats Sponsored by YouTube
- Tubular Insights reported that 92% of the total views on sponsored videos across YouTube are driven by influencers
- According to Animoto, more than 51% of B2B marketers run ads on YouTube. Investment in YouTube Video ads will grow for B2B marketers alongside the investment in the creation of organic videos & the repercussions will be visible throughout 2020
- Yet an important study on YouTube statistics for B2B marketers derived that viewers who see TrueView ads are 10 times more likely to engage with the brands on YouTube
- The International Data Group inferred that 46% of the B2B technology buyers purchased a product or service after viewing video-content online & thus, it can be derived that video-content helps convert leads into customers
- According to Forbes, more than 75% of the Fortune 500 executives are viewing videos, which makes YouTube a prime channel for reaching out to & influencing the target audience-groups.