Zero trust security model also sometimes known as perimeterless security describes an approach to the design and implementation of IT systems that is based on a strict identity verification process. The framework dictates that only authenticated and authorized users and devices can access applications and data.

Research by London Research and ContentCal suggests that content marketers still face considerable challenges in 2021:
a) The biggest problem facing content marketers is the lack of time.
b) Another major roadblock is placing too much emphasis on the quality content published and not enough on strategizing
c) Attributing and measuring the effects of content marketing through the customer journeys
d) Lack of understanding of the value of content marketing among management Part of the solution to the above problems lies in finding out ways to buy time for in-depth analysis of the content marketing data.

Business owners spend quite a vital part of their time in setting appointments. The conventional ways of setting appointment have been shattered in the post-pandemic world. Here’re some strategies that can help marketers better manage their appointments:
1) Utilize Meeting Scheduling Software
2) Set Agendas Well Ahead Of Time
3) Group Your Customers
4) Switch to Virtual Interactions

An agile CMS is essential for ensuring timely, seamless experiences for the B2B businesses. The term “Agile CMS” was coined by Forrester to describe such as type of CMS. Such CMS satisfies and aligns IT teams with marketing practitioners and provides them with a common set of tools and a shared purpose.
An agile CMS shares many principles with Agile software development. Such software is designed to be used by multiple teams across an organization, and allows for rapid iteration to adjust with the content requirements of the target audience groups and helps drive seamless customer and prospect experiences across omnichannel. The need for such an agile approach is driven by rapidly shifting audience expectations and the requirement for internal tools that support and intensify the results of successful collaboration.

Technical SEO is a practice of improving the search visibility or advanced organic ranking of your website that meets all the technical goals. Simply put, it is a sub-part of on-page SEO focused on boosting your site rankings elements, generating more audience & increasing conversion rate. The following are major components of technical SEO:
• Mobile-friendliness
• SSL certificate
• Website speed
• Fix duplicate content issues
• Create XML sitemap
• AMP – (Accelerated/ Amplified Mobile Pages)
• Structured data markup
• Optimization of 404 pages
• Canonical URL’s
• Txt selection for crawling