Adobe Makes it Easy to Store Designs on AEM with Content Hub

Introduction:

• Adobe has simplified marketing asset management and established a connection with GenStudio through a new content hub in AEM.
• The hub has integrated Express, which allows for quick modifications to assets and provides access to Firefly generative AI.
• The hub takes charge of permission management, applies governance controls, tracks usage, encourages reuse, and maintains brand consistency.

Adobe has launched a new content hub in Adobe Experience Manager (AEM) to streamline the management of marketing assets. Accessible via AEM Assets, the hub integrates with GenStudio, a marketing content management app.

Haresh Kumar is the Senior Director for Strategy and Product Marketing for Adobe Experience Manager. He highlighted the usefulness of this tool for marketers in downstream cases. It enables them to make changes swiftly. They don’t need to navigate through five different software applications. Before using any asset, we will route any alterations made to it for approval. This streamlines a process that could otherwise take several days.

Adobe’s New Content Hub for Adobe Experience Manager

The hub has many features. It aids in asset search with AI-driven smart tags. Adobe’s Express app is incorporated for quick asset changes. This includes Firefly generative AI capabilities. Asset modifications can be sent quickly for approval. This speeds up a process that could be long.

Additionally, the hub provides options to control permissions for sensitive assets, enforce governance on AI-created content, and monitor asset usage through analytics.

Adobe’s Content Hub Aims to Reduce and Reuse Space Across Devices and Drives

Marci Maddox is the Research Vice President for Digital Experience Strategies at IDC. She noted that organizations usually store 44TB of data in their digital asset management system. An additional 143TB is spread across individual user devices, corporate shared drives, and social media platforms. Adobe’s Content Hub addresses this issue. It advocates for reuse and reduces inadvertent duplication of creative efforts. The Content Hub dismantles content silos and encourages collaboration. This enables teams to work more efficiently. They can make effective use of existing assets. Ultimately, they can present a more harmonious brand experience with digital media.

Liz Miller is the Vice President and Principal Analyst at Constellation Research. She emphasized the importance of creating digital assets. These assets help an organization tell a personalized, contextual, and relevant story. The audience for this story is becoming increasingly discerning. Miller acknowledged that this process can be chaotic at times. This is where the Content Hub comes into play. It provides a valuable resource for customer experience teams. These teams are not traditionally part of a digital asset management workflow. Miller further explained the role of the hub. It enhances the broader AEM Assets application. This application is a robust solution for digital asset management. Miller added a point about the Content Hub. It recognizes that not all tasks require extensive resources. For more informal engagement hubs, a smaller and easier-to-use tool is sufficient.

The hub complements the broader AEM Assets application, serving as a wieldier tool for informal engagement hubs. It is now available to Adobe AEM Assets customers.

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