He also enlightened on the mission behind the development of Unifi which was to provide B2B marketers with a range of solutions & technology partners to simply, accelerate & orchestrate their omnichannel marketing programs, in a way that energies relevant, quantifiable & repeated results in the long run.He alsoelucidated the problem statement behind the development of the AI-driven Customer Data & Identity Platform, stating how even after the proliferation of account-based marketing in recent years, companies have struggled with fragmented point solutions. The development of Unifi will resolve the problems resulting from fragmented point solutions as the resources & human power competencies of the B2B companies will be optimally utilized.
Ben Goldman, CRO of 180byTwo stated that evolution is an innate necessity & a continuous process to suffice the client data & technology needs of the clients.He furtheradded that empowering their clients with the AI-driven customer data & identity platform called Unifi will allow the companies to personalize their messaging to the right contacts, at right time & to the accounts across multiple channels. He also addedthat Unifi is capable of driving leads down the funnel. The AI-drivencustomer data & identity platform combines proprietary data matching, identity resolution, AI-powered predictive intent & analytics for B2B marketers, serving as a central platform for translation layers for existing technology stacks.
Shahed Ahmed, Senior Vice President & Partner at Merritt Group stated that their company shared 180byTwo’s vision of building a unified Account-Based Marketing strategy.He furtheradded that their clients are spending a tremendous amount of time & resources to implement an effective data-centric marketing strategy across marketing channels & that the key ingredient of a unified marketing strategy is great data & technology, which was the prime reason of them partnering with 180byTwo. About 180byTwo 180byTWOemploys data-driven decision making to create meaningful opportunities for their clients, partners & customers. They leverage cutting-edge technology analytics & data assets. Their approach to data solutions & services is intimate as well as collaborative. The company was founded in the year 2017, is headquartered in Clearwater, Florida & specializes in Data as a Service, Audience Solutions, Account-Based Marketing, Identity Resolution, Measurement, Omni Channel marketing & B2B Data.