AI-Powered First-Party Data Drives Yahoo’s New DSP Feature

Yahoo has announced a new feature for its DSP that utilizes a mix of AI and first-party data to help advertisers improve their campaigns. The feature, called Blueprint, uses AI to analyze data from Yahoo’s owned-and-operated properties, as well as purchase and location data collected from logged-in users with Yahoo email addresses. This data is then used to create insights that can help advertisers improve their targeting, bidding, and creative strategies.

Blueprint also includes a number of other features that are designed to help advertisers improve their campaigns. These features include:

• A new campaign forecasting tool:

This tool uses AI to forecast the performance of campaigns based on historical data and current trends.

• Predictive audience modeling:

This feature uses AI to create models of Yahoo’s audience that can be used to target campaigns more effectively.

• Customer lifetime value (CLV) features:

These features help advertisers understand the long-term value of their customers and target campaigns accordingly.

Yahoo is rolling out Blueprint to all of its DSP customers over the next few months. The company is also planning to announce more updates to the feature next summer.

What does this mean for advertisers?

The launch of Blueprint is a significant step forward for Yahoo’s DSP. The feature’s reliance on AI and first-party data will make it a more powerful tool for advertisers who are looking to improve their campaign performance. Blueprint is also a sign that Yahoo is committed to investing in its DSP and making it a more competitive offering in the market.

Advertisers who are interested in using Blueprint should contact their Yahoo representative to learn more about the feature.

In addition to the benefits mentioned in the article, Blueprint also offers the following advantages:

Improved targeting:

Blueprint’s AI-powered targeting capabilities can help advertisers reach the right people with the right message at the right time.

Increased efficiency:

Blueprint’s automation features can help advertisers save time and money by automating tasks such as campaign optimization and reporting.

Better insights:

Blueprint’s data-driven insights can help advertisers make better decisions about their campaigns and improve their overall ROI.

Overall, Yahoo’s new DSP feature is a valuable tool for advertisers who are looking to improve their campaign performance. Blueprint’s AI-powered features and first-party data insights can help advertisers reach the right people, increase efficiency, and make better decisions about their campaigns.