1. B2B holiday campaigns are highly impactful:Contradicting the popular belief B2B holiday campaigns, including the B2B Ad engagement campaigns over holidays, are highly impactful. The following are the prime observations:
2. The Holiday-Specific Content picks up in December:Holiday keywords such as holidays, New Year & Christmas are effective drivers of B2B ad engagement. This trick specifically works with LinkedIn Sponsored Content. Marketers can leverage the holiday-specific content to harness the following benefits:
3. Software witnesses the best Holiday Results:The following statistics substantiate that software witness the best holiday results:
According to data from LinkedIn, people are engaged with professional content on the platform over the period.The engagement betters engagement during the non-holiday seasons. Certainly, keeping the above-enlisted points in mind, the marketers bidding goodbye for the holiday season will be able to optimize their highly precious holiday time for boosting B2B ad engagement & the ad impressions, in general.