Infogroup Develops B2B Intent Data Potentiality
On the 28th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.
Infogroup is a leading provider of real-time business intelligence solutions and customers’ data.
With the announcement of B2B Intent Data potentiality within its real-time data delivery platform Data Axle that enables enterprises and businesses to use Intent data, marketers will be able to target audiences more efficiently leveraging the real-time API feeds.
The customers of Infogroup who use Data Axle would now be able to demarcate whether their customers are interested in specific products or services by using the data of customers’ actions across several channels on the web and by leveraging the B2B intent data acquired in the process.
Leveraging B2B intent data is extremely beneficial for marketers and has been reported to improve the close rates by over 75%. The clients of Infogroup are expecting even greater sales close rates as the Data Axle platform provides real-time access to data.
Infogroup has added B2B intent data to its Data Axle platform to achieve greater precision and data scaling as compared to the normal intent-data providers by absorbing the behavioral attributes of audiences from several channels across the web and integrating it with their innate source of business data, which has a high reputation within the industry. Following this, the Data Axle platform makes B2B intent data available through real-time API delivery to enable intelligent lead generation, account-based marketing, ad targeting, and customer prioritization strategies.
Len Roberto, Digital Director of Audience Development at Informa Group was excited about the new B2B intent data functionality.
He praised Infogroup stating that having worked with them for 15 years he trusts the company and with his experiential expertise knows that the company can be completely relied upon for data quality and accuracy.
According to Michael Iaccarino, Chairman and CEO of Infogroup, the combination of Infogroup’s data assets and new intent signals enables them to seamlessly target the decision-makers at several in-market business locations.He further added that Infogroup has been using multiple partners to provide maximum coverage to its clients, whereas the other B2B intent data providers primarily rely on topic licensing and programmatic efforts. He finally assured that Infogroup was perfectly placed to work through all the marketing channels to ensure the highest conversion rates for its customers. The intent data potentiality of Data Axle is the latest innovative addition in the wave of a series of new innovative platform features including an integrated Salesforce app for B2B data enhancement and delivery. The app also facilitates next-generation automotive purchase intent models leveraging several data points from millions of vehicle owners and filters to reveal the impact of COVID-19 on small business operations.
