With the onset of digital marketing, a plethora of methods have risen on how best to market your products and services some of which are inbound marketing, outbound marketing, content marketing, and SaaS marketing. SaaS stands for Software as a Service which gives users the ability to connect and use cloud-based apps over the Internet and SaaS marketing is simply the method you use to market this kind of software as services.
AdvantagesSaaS marketing is hard and is a tough job as it requires marketing something that has no physical presence. It is challenging and it is vitally different from every other type of marketing that exists. But it comes with its own set of advantages that is rewarding.
The ability to give away free stuff
A remarkably short sales cycle
Information is the greatest asset
- Long term customers