Blogs

Successful B2B Marketing Partnerships

The secret behind becoming a pioneer in B2B marketing is not just your personal skills and ambition but also having an amazing team by your side. ...

Creating Perfect Buyer Personas

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a ...

IQL, MQL Vs SQL: What does it all mean?

79% marketing leads never convert to sales. Picture this: Your marketing team generates vast quantities of leads while operating under a set of ambiguous and vague ...

The GDPR Era Of Permission Based Email Marketing

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on ...

Cold Call with Confidence

Cold call is one of the most tried and tested way that has existed in sales to get in touch with potential customers. So before following ...

Telemarketing: The Right Way

B2B lead generation is not a piece of cake and anybody who tells you otherwise is kidding you. Every B2B telemarketing campaign that you organize will ...

Data Breaches under the GDPR

Four months ago, the European Union enforced the General Data Protection Regulation (GDPR) which is a piece of legislation that has been designed for data protection ...

How To Achieve Account-Based Marketing Success

According to various research studies that have been conducted, Account-Based Marketing (ABM) outperforms other marketing channels and brings in a higher ROI. It is quickly becoming ...

100+ B2B Marketing Statistics You Cannot Miss!

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics ...

The Data Protection Officer: All You Need To Know

The EU General Data Protection Regulation (GDPR) was enforced in May 2018 and for the first time in the EU required the appointing of a Data ...

Data Integrity Is Crucial To Your Business. Learn Why!

ave at their disposal. Duplicate contacts, invalid emails, incomplete leads, and delayed/cold leads throw off database measurement which then has a detrimental effect on decisions made ...