China’s leading B2B cross-border e-commerce marketplace DHgate partnered with Google to announce the launch of a joint advertisement solution for the 2.3 million exporters selling on its marketplace. It is a fast and easy co-advertising solution for exporters to promote online sales abroad.
“This cooperation with Google is also a significant breakthrough for DHgate in attracting buyers worldwide and enriching marketing scenes for cross-border sellers,” Li Wei, general manager of the marketing center at DHgate, said in a press release on Monday (November 22).
The new marketing solution — the Huitou Advertising Platform — is intended to facilitate quicker, more straightforward ways for exporters to advertise overseas and grow online sales. It’s the first such solution offered in China and has “significantly lowered the barrier” for its sellers, most of which are micro, small, and medium-sized enterprises (MSMEs). With this solution, sellers can carry effective marketing campaigns, leveraging Google Shopping and Google Smart Shopping, in over 200 different countries and regions worldwide.
Huitou integrates Google’s ad solution into DHgate’s marketing platform for sellers. With Huitou, sellers can make use of Google Shopping and Google Smart Shopping in more than 200 different countries and regions, according to the press release.
“Google has been committed to developing innovative and helpful digital marketing tools and services for many years,” said Bai Yong, head of Channel Partner at Google Greater China.
According to data from the General Administration of Customs, China’s cross-border eCommerce import and export space has experienced 20.1% year-on-year growth in the first three quarters of 2021.
Before this collaboration, Google was one of the most critical channels for cross-border business to reach customers worldwide. Based on 17 years of accumulated data insights and algorithmic iterations, DHgate is a leading company that leverages search engines to drive sales.
Founded in 2004, DHgate has become China’s leading B2B cross-border e-commerce marketplace. We reach millions of people with reliable products and services through our global businesses and offices, including the United States and the United Kingdom. As of December 31, 2020, DHgate will serve more than 36 million registered buyers from 223 countries and territories by connecting to more than 2.3 million sellers in China and other countries. The platform has over 25 million live lists annually.