On May 7th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. This comes after the 2 companies joined together, in March 2019, so as to provide power to the leading B2B intelligence platforms.

Enrich will enable sales and marketing professionals to have an instant and ongoing enrichment of their contact and account database brimmed with the most accurate and comprehensive B2B data.

Sales and marketing efforts are crippled when using Inaccurate and incomplete data and this problem of information decay continues to escalate. This is where Enrich delivers automatic, ongoing data enrichment and cleansing that allows sales and marketing professionals to focus on driving growth instead of just keeping their data up to date.

Henry Schuck, DiscoverOrg Co-Founder and CEO, explained that good data drives good business decisions while bad data has a consequence of becoming costly business decisions. He believes that Enrich will make customers lives easier and help them focus on selling and marketing with confidence as it leverages immediate and ongoing access to correct, complete and consistent information, wherever that data lives.

Enrich focuses on gathering and including data on over 200 fields across contact, company and technographic attributes so as to enable:

  • Web forms that are shorter and to increase conversion rates
  • Improvement in customer segmentation and personalize targeting
  • Improvement in connection rates with better access to more direct-dial phone numbers
  • Sales targeting enhancement with an improvement in territory management
  • Deeper insights into the customer so as to uncover opportunities to upsell and churn risks

Through integrations with popular tools like Salesforce, Marketo, HubSpot, Eloqua, and Dynamics, Enrich is able to funnel data and insights to every touch point in the sales and marketing organization.

DiscoverOrg

Founded in 2006, DiscoverOrg has become the leading global sales and marketing intelligence tool which is used by over 2,000 of the world’s fastest growing companies to accelerate growth. This sales and marketing intelligence platform provides access to the most accurate data, real-time projects, and org charts.

ZoomInfo

Founded in 2000, ZoomInfo has used its diverse portfolio of proprietary technology to become the growth acceleration platform it is today. They provide access to more email addresses and more direct dials than any other B2B contact provider. 

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