New York (May 24th, 2021): Krystal Olivieri, a long-time data geek at GroupM, has been named the new Chief Innovation Officer at GroupM. Her appointment speaks volumes about data being the center of advertising and media-buying innovation and the company being aware of the fact has made a smart, futuristic move. Krystal, among other things, has also been a pillar of GroupM’s “Responsible Investment Framework,” as well as the data ethics compass of the organization.
This newly created role advances GroupM’s directive to better leverage scale to innovate, differentiate and work their way to sustained growth by adopting a data-centric approach to develop new products and offerings in a bare-metal environment.
The spectrum of Responsible Investment Framework includes responsibilities such as elevating, enhancing and streamlining GroupM’s products and solutions in collaboration with the group’s agencies and partners including start-ups, which now will be taken care of by Olivieri. With a help of a data-centric leader the company would be able to focus and foster an agile, incubator mindset delivered via a sprint approach to innovation that will help unlock agency growth opportunities while advancing GroupM’s purpose – “Responsible for shaping the next era of media where advertising works for better.”
According to Krystal Olivieri, “Clients realize growth when agency partners have the tools and offerings that transcend a rapidly evolving industry and community viewpoint.”
She further explains the Responsible Investment Framework as follows:
“The Responsible Investment Framework, for example, moves all toward a more sustainable supply chain, and I’m excited to work toward a more sustainable supply chain, and I’m excited to continue to help brands navigate the unknown and accelerate the great work across GroupM in areas that aren’t yet mainstream.”
Olivieri has helped create, develop and scale some of GroupM’s industry-leading privacy and data products and solutions, including the Data Ethics Compass, launched in February. She already has remarkable experience and a meritorious reputation as a data strategy leader within the organization. She has helped distill industry changes and defined future strategies for clients and their businesses and will continue to do that more expansively in the new role.
GroupM is a leading media advertising company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as an outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data and Technology, Investment, and Services, all united in the vision to shape the next era of media where advertising is more people-centric.
The company specializes in Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimization, Search Engine Marketing, Social Media, Marketing Outcomes, Viewability, Brand Safety, Paid Social, Data Visualization, and Advertising Technology. The company is rigorously persuasive to leverage all the benefits of scale to innovate and generate distinct and exceptional sustainable growth for all their clients to meet their diverse forms of operational requirements.