On 29th May 2019 HG Insights, a company well-known for its technology intelligence, announced the launch of HG for Marketo Engage with the following objectives:
HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers.
Kineon Walker, VP of Product and Marketing at HG Insights said that accurate technological insights are imperative to strike relevant conversations with prospects & customers & emphasized that marketing teams using business intelligence of HG Insights will be able to hyper-personalize messaging & inspire trust in their potential & existing customers which will help in building long-lasting relationships with them.
Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018. Post the acquisition by Abode, Marketo’s cloud-based analytics, personalization, content capabilities, account-based marketing (ABM) & revenue-based technology have improved tremendously & Marketo is now a leader in managing, optimizing & orchestrating cross-channel campaigns for B2B & B2C marketers across the globe.
HG Insights is a worldwide leader in technology intelligence. The company was founded in 2010 & is headquartered in Santa Barbara. They specialize in competitive intelligence, business modeling, predictive analytics & personalized targeting by installed technologies. Many of the world’s largest technology firms & fastest growing companies have achieved a tremendous advantage by using insights offered by HG and have improved their marketing & sales strategies to upsell their products & improve their revenue. HG Insights uses advance data science strategies to segment & measure large chunks of unstructured digital data which can then be leveraged for precognitive marketing practices.
Marketo is a computer software company that belongs to Abode, is headquartered in San Mateo, CA was founded in 2006. The company offers Engagement Platforms to help brands build value, grow their revenue & prove their impact in the marketplace. The company is well-known for its innovative products & services & specializes in lead management, lead nurturing, marketing automation, demand generation, revenue performance management, social media marketing, lead management & engagement marketing. Furthermore, the company is scalable, reliable & open & hence serves as a trusted platform for thousands of Chief Marketing Officers (CMOs). Marketo is known for its Marketo Engagement Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketing Nation.