Huobi Global, one of the world’s leading digital asset exchanges, announced the official launch of its Lunar New Year campaign, dubbed Prime Fest: Tiger Year.
The campaign will last until February 14, 2022, and encourages users to explore coming possibilities in the Metaverse, an expansive network of virtual worlds that may incorporate augmented reality, virtual reality, 3D holographic avatars, video, and other means of communication in the future. Huobi will be inviting participants to register for Decentralized Identifiers (DIDs) or personalized virtual identities in the Metaverse; these users will be eligible to win unique tiger-themed NFT avatars. To promote the development of the Metaverse, Huobi is apportioning US$100 million in prizes and rewards. They also include access to the latest metaverse token listings under Primelist, high-yielding asset management products under PrimeEarn, and special blind box draws under PrimeBox.
Huobi’s DIDs will be users’ entry points into the Metaverse, providing them with an easy access point to transition from Web2 to Web3. DIDs are considered a prerequisite for anyone looking to enter the Metaverse, granting user access and recording and verifying all information and activity on blockchains. DIDs offer security, ownership, and interoperability to the users. Huobi’s NFT platform launched its own DIDs at the end of 2021 to give select users access to exclusive NFT releases, airdrops, and other special benefits.
“Our emphasis on the metaverse reflects our intentions to provide a more fun and unique crypto experience,” said Huobi Co-founder Du Jun. “We’re not just another spot trading exchange. We pride ourselves on our diverse set of products and services, and the promotions we run are designed to gamify the trading experience and make it more fun.”
Huobi has been making investments and doing token listings to support GameFi and metaverse projects. In September of 2021, Huobi launched a $10 million fund to invest in emerging GameFi projects. The fund has invested in Zuki Moba, a Vietnam-based community-oriented MOBA Esports Game (Multiplayer Online Battle Arena), and Project SEED, a GameFi project utilizing a “Play to Earn” model.
Over the last year, Huobi listed tokens such as Decimated (DIO), a multiplayer online roleplaying game in a dystopian cyberpunk metaverse, and ERTHA, a game that enables players to explore and investigate a virtual world by specializing and increasing the strength of their respective NFTs and countries.
Founded in 2013, Huobi Group is a world-leading company in the digital economy industry, aiming to make breakthroughs in core blockchain technologies and integrate blockchain technology with other sectors. Surrounding the upstream and downstream sectors, Huobi Group has expanded into industry blockchain, public chain, digital assets trading and wallet, digital economy research, etc. It has established a global industry ecosystem for the digital economy. With the principle of globalization, professionalism, compliance, and diversification, Huobi Group is dedicated to providing safe and trustworthy Internet of Value (IoV) services to its tens of millions of users in more than 100 countries and regions.