Kickfire, the global leader in IP address intelligence & company identification technology on the 25th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API). The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS).
This provides the B2B marketers an excellent opportunity to leverage the company's name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.
NAICS & SIC codes help marketing initiatives in the following ways:
Stephen Oachs, CEO of KickFire, acknowledged that B2B organizations depend heavily on accurate firmographic information to accelerate their account-based marketing & sales endeavors. He also added that one of the core focuses of the company is to constantly strive & provide the best-in-class data & expressed his glee on the expansion of the API for the company that will allow marketers to segment entire industry into diverse groups so as to launch hyper-targeted marketing campaigns for attracting, engaging & converting the prospects.
Unveiling new dimensions of B2B data via KickFire’s improved API makes the queries via IP addresses & domains simpler & much more refined. The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as:
Precise segmentation of market means that a company selling to It professionals in the healthcare, retail & financial industries, for example, can create three different versions of their homepage, each having different hero banner, copy & call-to-action button. It means that hyper-personalizing the experiences for the key accounts or specific decision-makers or leads at a macro level will optimize the users’ experiences (UX) & will also set the stage up for the optimization of sales funnel.
Furthermore, hyper-targeted campaigns designed based on firmographic data also would expedite the journeys of the prospects through their buyers’ cycle. Refined firmographic data can also be combined with data collected from the omnichannel marketing endeavors of the prospects. Combined with the demographic, technographic, “fit-data”, psychographic data, past buying histories & research methodologies of the prospects, the firmographic data can be used for the intent-based targeting of the prospects. Treating the accounts that are genuinely interested in specific products or services, with hyper-targeted pieces of content is an important pre-requisite of optimizing the sales revenues and it helps the ABM-ers in expediting the sales conversions.
Thus, the enhanced B2B firmographic API by KickFire (with the addition of Trade Name & expanded SIC & NAICS industry descriptions) will allow the marketers to leverage a company’s branded name in your campaigns & would further refine the market segmentation based on industry.
KickFire integrates with the modern leaders in the field of technology such as Google Marketing Platform, Adobe, LiveRamp, Marketo & many more.
KickFire is a pioneer name amongst the companies providing cloud-based B2B sales automation & IP address intelligence. The solutions by KickFire are powered by TWIN Caching, an advanced, copyrighted IP-to-company identification technology. TWIN Caching systematically caches & analyzes nearly four billion IP addresses & surpasses the traditional IP association to unveil the last-mile connectivity ownership. The all-encompassing suite of solutions from KickFire enables companies to tap into the invisible sales pipelines resonating with their websites & equips them with the power to anonymous visitors into sales prospects. The company is headquartered in San Jose, California. VisiStat, Inc., operating as KickFire is a privately held company founded in the year 2005 & is a leading name among the companies operative in the Computer Software specialty market.