KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data
Kickfire, the global leader in IP address intelligence & company identification technology on the 25th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API). The Kickfire’s API aims b2b has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS).
This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.
NAICS & SIC codes help marketing initiatives in the following ways:
- Industry Targeting: The most obvious use of NAICS & SIC is that they allow niche-specific targeting by permitting the marketers to make industry-specific marketing campaigns
- Market Segmentation: The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target
- Identifying the potential new Markets: The first two digits of NAICS or SIC code is an industry title. This information can be used to find similar lines of business to those that a particular B2B enterprise already performs
- Requesting for a List Quote: Once the marketers have established what their buyer persona looks like, they can request a quote from the NAICS association
- Hyper-Targeting: The marketers can hyper-target their list by segmenting it further based on geography, annual sales made, number of employees that work for a particular company or by dozens of other popular filters
- Appending Full Marketing Records: The current customer database of a company can be polished by appending full marketing records to it.
- Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI)
- Enhancing the conversational platforms for marketing, specifically the automated Chabot
- Hyper-personalizing the website content based on company, industry, revenue, geographical boundaries, in real-time, as and when required
- Appending & optimizing the CRM data to generate optimized ROI
- Enriching the website forms