Pete Davies, LinkedIn’s Head of Content Products stated that stories are a lighter & more casual way of interacting in a business-centric world that constitutes LinkedIn.‘LinkedIn Stories’ can help in optimizing business interactions by improving the current scenario-focused majorly on formal messaging & posting that constitute most of the interactions on the site. Davies also projects those LinkedIn users might use ‘LinkedIn Stories’ to share vital moments from their routine work set-ups & even to shares tips & tricks to work smarter. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram. Instagram, however, took stories to new heights.
According to 99Firms, Instagram stories consisted of an online social format of 15-second videos that has a broad audience, constituting almost a third of all the social platforms that use a stories-based format.500 million Instagram members use Stories daily. According to 99Firm’s data, 60% of millennials watch & post-Instagram Stories. Davis added that an entire generation has grown-up with stories as a way of conversing. He deduced that the younger users & professionals are more comfortable conversing with an ephemeral form of content than posting updates and as such ‘LinkedIn Stories’ are a perfect fit for the scenario. The content that survives monetarily rather than occupying a reserved spot in the feed is preferred. How ‘LinkedIn Stories’ will fit into the LinkedIn’s professional networking realm is something that remains speculative as of now; though it seems to be a promising move to engross the attention of younger professionals in particular. LinkedIn for the time is testing it’s LinkedIn Stories’ functionality internally & although it’s not definite whether this functionality will be added to our news feeds, optimistic comment from Davies sparks a hope. Davies has disclosed in his blog post, “We can’t wait to test it with our members in the coming months.” So, fingers crossed for ‘LinkedIn Stories’.
About LinkedIn:Founded in the year 2003, the company has established its individuality as an online professional networking site specializing in People Search, Jobs, Company Search, Address Book, Advertising, and Professional Identity & Group Collaboration. The company is headquartered in Sunnyvale, CA & has more than 675+ million members worldwide, making it the world’s largest professional network. The company has offices across the globe & has a diversified business model fetching revenue from Talent Solutions, Marketing Solutions, and Premium Subscription products.
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