LinkedIn is offering a new Business Manager dashboard, a new B2B-aligned, LinkedIn-native consulting service, and enhanced CRM and API connectors to help marketers improve their lead generation and brand-building efforts.
In LinkedIn Business Manager, both LinkedIn Pages and Campaign Manager are merged into a single dashboard. With the new Business Manager platform, users can manage "people, accounts, Pages" and the marketing activities associated with each of these entities from this single dashboard.
In addition to matching audiences, additional capabilities on the new platform include tabs for managing individuals, companions, ad accounts, and corporate profiles.
To get more entrepreneurs to sign up for LinkedIn's costly Sales Navigator service, the company is offering a free version with fewer features in the hopes of increasing the number of companies using the program.
In terms of quality of life, it's on par with the ability to share customers for ad campaigns across accounts, according to reputable sources.
“If you're an employee of a large firm or agency, LinkedIn Business Manager can make it easier for you to manage the people, ad accounts, Pages, and companies that you're dealing with. Assets and intelligence will be provided by this new service to improve segmentation, focus, and the market, in addition to maximizing creative and advertising spending. When it comes to B2B enterprises, LinkedIn is working with Workhuman and Oracle to see how brand and performance marketing may work together for the most successful advertising campaigns," LinkedIn claims in a post.
LinkedIn's Business Manager streamlines the management of all your company's LinkedIn operations. The ability to better manage all of your LinkedIn activity from a single location is one of LinkedIn's most simple yet most useful features.
'B2B Edge' is LinkedIn's new consultancy for organizations who want to go even further. With the use of academic research and first-hand knowledge, this consulting firm will deliver specialist marketing and brand-building guidance to its clients.
In terms of perception and platform knowledge, LinkedIn stands to earn considerable advantages from its ownership and administration of the consultancy business.
The following benefits are available to B2B professionals using LinkedIn Business Manager:
When it comes to uncovering strategic insights that improve the efficiency of large-scale marketing, the platform's continual evolution is critical.
A beta version of LinkedIn Business Manager, as of now, is accessible to a small group of commercial clients as an early test.
In the upcoming weeks, it will be openly available to enterprises throughout the world.
Last, but not least, LinkedIn is making its freshly revamped content and Marketing APIs, as well as a new CRM data validation tool and a Gong integration, available to everyone. You may use Gong to analyze and forecast your company's income in a broad variety of ways. New connections will be made with appropriate consumers and contacts, as per the additional insights provided by LinkedIn.