Nowadays all you can see is a lot of competition among businesses of all kinds. Be it the services of any kind or different types of daily lifestyle products, the growth and development of business are very important. Still, many businesses don’t have a proper plan to support themselves digitally, and cannot gain leads effectively.
If your organization hasn’t yet embraced digital transformation, in the coming days your business growth will also suffer and as a result, you might not be able to stay at par with your competitors online.
This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth.
What is Digital Marketing?
Digital marketing is the achievement of marketing goals with the help of digitally advanced media and technologies. It includes the following prime components-
- Website of the company
- Partnering with other companies online
- Online Advertising
- Search engine optimizations (SEO)
- Email marketing
- Social media platforms (SMM / SMO)
Digital marketing in combination with T.V, email marketing, and print media is also important for the growth of a business. Undoubtedly, digital marketing is an invincible technique for business growth.
Here are the few other reasons why digital marketing is imperative for business growth:
- Digital marketing grows your online presence-
In the old days, many business owners used to think that digital marketing is made only for large corporate houses and multi-national companies due to their brand popularity and also because they perceived that digital marketing was an expensive game to invest in. Some also succumbed to the poor understanding of Return on Investment (ROI) from digital marketing. But today, this is totally wrong because many SMBs and start-ups have learned to use digital marketing to their advantage & provides them with the chance of growing their presence digitally to compete against the big popular companies or brands.
A huge amount of common digital marketing resources are available today to brands of all sizes and they can choose according to their requirements and permissible budget. Strategic digital marketing helps small companies to improve marketing and sales as much as it does for the big MNCs.
- Proves to be cost-effective-
Many small businesses have lower budgets or fewer turnovers to make the most of traditional marketing. Digital marketing provides cost-effective platforms for such companies to boost their businesses. Companies can use several techniques of digital marketing to promote services and products. Many companies can save up a large number of financial earnings by achieving optimal Return on Investment (ROI) from their digital marketing endeavors.
- Helps in knowing online audience-
With the help of a digital marketing platform, you will be able to know your online audience, their behavior, and the journey from a visitor to a lead. Plus there are many ways of analyzing the performance of your business.
Enlisted above are the few reasons digital marketing is best for your businesses’ online growth.
How to prepare yourself to leverage digital marketing services-
- The first step is to register your domain name, then buy a hosting plan and set up your website as per the business type.
- Create a unique logo for your business.
- If you have any services and products then WordPress or a Shopify platform would be best for you to show the online presence of your business.
- Register your business’s presence on all social platforms.
- Keep website content ready. (example- content for home page, about us, contact us page, blogs, product details, service page)
- Set your budget limit in advance before using any digital marketing services.
- Once you are ready with all these steps, then it’s the best time to customize the website.
Different channels in Digital marketing for growing business
- SEO (Search Engine Optimization)
In order to perform better or to stay at the top of the search results the search engine optimization in digital marketing is very important. If you don’t optimize your website for SEO then it will be difficult to rank on Google, Bing, and other search engines. This will affect your business a lot and you won’t be able to grow your website traffic by enhancing your visibility for the target keywords. Make sure your website is mobile-friendly and well-optimized for SEO.
There are 2 types- On-page SEO and Off-page SEO. In the on-page SEO, you have to deal with content, and technical optimization part (HTML source code, CSS, java). While in the off-page SEO, you need to promote the links of your websites so that your business presence grows. This is also called back-linking in off-page. SEO helps in generating organic traffic for our website with a very small investment.
- Social Media Marketing / Optimization
Social media channels play a major role to grow your business. One needs to create the business accounts on all social media platforms, optimize and adjust the content on those. Companies can also create an official brand page and then keep posting the updates for the followers. To gain popularity on social media a lot of time, effort and planning may be required but it’s worth the effort to achieve your goals.
Moreover, you can run ads on Facebook, Instagram, Pinterest, LinkedIn, and other similar platforms so that your business reaches the maximum number of people. By doing this, you might get a large number of product sales and demands generated for the services you are offering.
All these social platforms give us different ways of knowing, and learning about the followers, to promote our products/offers online. We can directly & instantly respond to the questions asked by the followers or resolve their problems/queries with simple conversations. If you are growing on social media then your business might also grow.
- Email marketing
To achieve growth with your online business, email marketing is very useful as it provides long-term benefits. To make the most of email marketing, brands must have huge email lists. And then the magic works!!
In email marketing, you can send email newsletters periodically about your newly launched products, sales offers and specials, new collections, stock updates, and offers, and also you can attract your recent shoppers with huge discounts. In case your visitors or subscribers share those emails with their friends or family members then your customers’ connections and/ acquaintances might also end up buying products on your website.
Email marketing is one of the best techniques in generating sales for businesses.
- Online advertising (Google ads)
Online advertising or Google ads are a great way of getting more customers. Here the advertisers start bidding as per the keywords to display the main services, offers, listings, and other video advertisements. The ads are placed by Google and other websites that have more traffic. Also, there are video ads that you might see on YouTube.
Google shows visitors the ads that are based on their areas of interest. So, if a user was looking for shoes and if your ad is about the latest shoes, then Google might show your ads to that user. This is the best way to get sales, leads, and visitors for business growth.
Before you go for any digital marketing services, just decide what channel is good for your business. Digital marketing is truly best for growing businesses in the right direction. One can use this platform to promote the products, offers, and services online. I hope this blog will clear your doubts about digital marketing.
Thanks for reading.