B2B Marketers’ Guide to Virtual Marketing

B2B Marketers’ Guide to Virtual Marketing

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Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation. Virtual marketing, in simple terms, is used to describe online advertising.

For B2B marketers, virtual marketing presents an exciting opportunity to grow into their vision of brilliance that they have always dreamt of. Doesn't matter how long you've been running your business, virtual marketing can prove to be an essential part of your business, and it drives new customers to your business to help you get the best bang for your buck.

The key to being successful with virtual marketing is knowing what to do, how to do it, and where to do it.

Why Virtual Marketing is Gaining Popularity

As internet marketers are using world-wide-web to advertise their message or product, the realm of the B2B marketers has been revolutionized. Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. Virtual marketing in some forms is also absolutely free for advertisers and provides a high Return On Investment (ROI). That’s the reason why the B2B marketers are increasingly adopting this popular mode of advertising.

Why Choose Virtual Marketing

B2B marketers across the globe have been increasingly adopting virtual marketing because of several reasons, a predominant one remains the increasing use of social media marketing (SMM) that was amplified during the lockdown. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

How Virtual Marketing Aids B2B Businesses

B2B businesses, both small and large, are increasingly relying on virtual marketing by creating Facebook & Twitter pages, creating events, and having contests and giveaways. Thus, the social media pages of the B2B companies gain more and more followers, more and more people can see these companies, and these companies employ special social media marketers to post updates on their social media channels and engage with the audience groups.

And the good news is that virtual marketing is really working. Facebook boasts to have nearly 1 billion Facebook users & companies have millions of followers who specifically sign up to follow the updates of their favorite companies. As the users' absorb the latest and essential information about their favorite companies, eventually the conversions ensue.

Furthermore, virtual marketing is popular among all age groups and equally among millennials, and Gen-Z, teenagers, young and old. The demands of the target audience can get exhausting and sometimes it can get quite difficult to deliver up to the expectations. But if the marketers can do that, they can harvest tangible benefits from their virtual marketing endeavors.

Digital Transformation Has Amplified the Scope of Virtual Marketing

The realm of virtual marketing has grown with the growth of computers and cell phones; however, it was essentially bolstered after the accelerated proliferation of digital transformation, particularly during the COVID situation and in the wake of the new normal.

According to the research by Gartner, IT spending is projected to hit $3.9 trillion in the year 2021 as the COVID-19 pandemic continues to act as a catalyst for digital transformation in every major industry.

B2B advertisers need to capitalize on this opportunity and make the most of their virtual marketing strategies.

Different Virtual Marketing Formats on the Internet

The B2B marketers are increasingly using social media platforms for virtual advertising including Twitter, Facebook, MySpace, and other sites wherein users frequently follow people to offer exclusive deals and discounts. The followers are also served with new products or company announcements.

Social media marketing is a very popular form of content marketing & more and more people take to social media to find information, voice opinions, and connect with each other.

Social media marketing needs to be tactful and, marketers specifically need to figure out which channels to use (viz. Facebook, LinkedIn, Twitter, etc.). As each business is different, the type of content one posts, the tone of voice one uses and the platforms that work the best for different people are different for everyone. Your target audience, purpose, business model, and company values dictate where one should post, how often they should, and what kind of content they should engage with their target audience groups.

Most of the B2B companies email their customers about exclusive offers, coupons, or new products in their monthly or weekly newsletters.

This email marketing technique is incredibly simple as it allows B2B marketers to relay a message to the customers with a simple click of a button. Many can find these emails "annoying" and would just never open them or would move them to the trash folder. In such a situation, marketers need to find a way to optimize their email open rates. This is incredibly easy for companies as it allows them to relay a message to the customers with a simple click of a button.

Virtual marketing creates endless opportunities for all types of marketing globally.

Content marketing refers to the use of published content to raise awareness of your brand and engage with potential or existing customers. This type of marketing requires an expert hand to put together and execute a full multi-platform content plan.

Content needs to be consistent and valuable to the readers. When in the written word content should contain on-page SEO such as keywords, header tags, and links.

Content marketing experts should use tools at their disposal for maximum effect to generate leads, drive traffic to their website, gain more inquiries and increase the number of sales. All these strategies help in building brand trust and engagement.

PPC, also known as pay-per-click advertising allows businesses to pay certain amounts of money to get their website, content, or products seen by a specific set of people. The most popular PPC channels are Google AdWords, social media (such as Facebook), and Amazon.

Amazon PPC works similarly. It puts sponsored products in front of customers who search for certain terms. This is a great way to get products that are in a saturated market or somehow are not being prioritized by Amazon algorithms.

This is amongst the most popular forms of traditional advertising and includes anything that is physically printed, including a newspaper, magazine, or a brochure and all sorts of print media that can be employed to advertise a business. A locally targeted print media plan can be highlighted in local newspapers.

Print media has now moved into digital format, and the print versions of the publication are still available. Advertising in print and on the corresponding website usually comes as a package deal and it's something worth a try.

  • PR Strategy

A PR strategy helps marketers organize their PR endeavors and make strategic decisions around the best way to communicate. PR allows businesses to use stories to draw in and engage with the target audience groups. This helps brands in boosting their profits and building brand awareness.

Your PR strategy should be an amalgamation of owned, paid, and earned media and allows the B2B marketers to have control over their omnichannel visibility.

PR is the most effective way to promote your business.

In fact, a Talkwalker survey of 3,700+ professionals reveals how trends have been shaping in the PR sector. The intricate details include regional benchmark PR offerings, the role of social listening, and the measurement of metrics to use. 

Companies can use YouTube and other video websites to host their commercials. Depending on who your target audience is, advertising on YouTube videos or on-demand services can be considered good investment strategies.

Adverts shown between television shows are common and with the digitization of media and the growth of on-demand services, it's rarely a cost-effective option.

Well-conceived podcasts are an effective, portable and intimate way to deliver and produce content and build ongoing relationships with your clients, employees, and constituents.

When considering producing a podcast for your business consider making them informational, snackable, cost-effective & time-efficient.

Podcasts are an excellent way to deliver on a social networking strategy and build in engagement as listeners decide what they want to hear, and how they want to hear it.

If audiences are subscribing to your podcasts, there’s an excellent chance that they’re actually getting the information that’s being provided to them.

Wrap Up

Virtual marketing essentially refers to digital forms of advertising that can go viral. However, the post-pandemic wake to the next normal extends the meaning of the term 'virtual marketing' to the marketing that is done virtually. As more and more people are opting to work from home, the number of people that a particular B2B organization can put to use to accentuate their advertising endeavors is on a rise. We can call such people "virtual assistants" who further help in amplifying the digital marketing endeavors of B2B marketers.

So, if you occupy space through a computer or require the internet to work, congratulations, you're probably already deploying the virtual marketing strategies for your B2B businesses to flourish.

Valasys Media is a well-renowned name in helping B2B marketers optimize their business bottom-lines and conversion goals by optimizing their digital endeavors with an array of services including lead generation, lead nurturing, account-based marketing, list building services, contact discovery services, event promotion, appointment setting, business intelligence, and CRM services.

If you have any questions or queries on how to avail of our data-driven services, do drop us a line at info@valasys.com, and we would love to provide you with a resolution.

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

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  2. Valasys Media says:

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