PUMA Is Starting Its Biggest Web3 Collaboration To Date

PUMA has established a presence in New Tokyo, the virtual metropolis that 10KTF refers to as its "home." The proprietor of the store, Wagmi-san, is a digital artisan whose collections and the NFT community have just lately embraced the international sports brand. The business is well-known for the streetwear that it sells.

The announcement of the alliance was made yesterday night in New York City at an event that was held by 10KTF. NFT.NYC was a conference that was attended by people who worked in the crypto sector, traders, and other web3 aficionados. Their event was one of many that were hosted throughout the week of the conference. The formal announcement puts an end to weeks of rumours that were sparked when PUMA posted a video that gave a sneak peek at a new version of one of their iconic sneakers. The video has a hidden frame that depicts Wagmi-san standing in front of his business and includes the shop's logo. The subtle hint was immediately found, which sparked discussions among 10KTF collectors over the meaning of its significance despite the fact that it may have been very well disguised.

"PUMA recognises the incredibly engaged and passionate community that Wagmi-san has fostered," said Adam Petrick, chief brand officer of PUMA. "PUMA cherishes the community that Wagmi-san has cultivated." "We are thrilled to be a part of 10KTF and to provide a tangible layer to the digital experience that is currently available."

Wagmi-san has already made references to his goals of expanding the realm of the metaverse to include the sale of tangible items.

"A dream that I've had for a very long time is finally going to come true, and I owe it to the growth of our 10KTF community and the like-minded crafters at PUMA. He remarked, "I am thankful for the chance to bring our crafts and our tales into the physical domain and usher in a new era for New Tokyo." "I am glad for the opportunity to bring our crafts and our stories into the physical realm."

At the moment, New Tokyo is comprised of 16 other NFT communities in addition to collectors of 10KTF. This includes Gutter Cat Gang and Cool Cats, both of which have worked with PUMA as the athletic brand continues to become more involved in the web3 arena.