On the 6th of July 2020, RollWorks, an ABM platform announced the launch of Sales Insights. This will be an intrinsic tool within the company’s account-based platform for sellers.
Sales Insights has been designed to identify statistically significant spikes of account-based activity, including website engagement and advertising, click signals, and surface alerts that are sent directly in Salesforce using the daily email digest updates.
Sales Insights leverages a proprietary data science model to identify elevated engagement levels per day within a short, rolling window for each account. Engagement spikes are then directed to the appropriate seller inside of the Salesforce CRM. Eventually, the engagement spikes are completed with an account fit-score. The fit-score drills down to the specific activities of the key buyers within an account.
Robin Bordoli, President of RollWorks in a statement said that ABM promises sales and marketing alignment so that the accounts that matter the most to a particular business can be prioritized.
He further explained that with Sales Insights extending the RollWorks account-based platform, the team at RollWorks will be able to help marketers and sellers row powerfully together in the right direction by providing the sellers with timely, relevant, and accountable information for more efficient sales outreach to accounts that matter the most.
He compared the situation with a rowing boat with eight rowers facing the same direction and rowing powerfully all at once.
RollWorks is a division of NextRoll, headquartered in San Francisco, CA. The company is privately held and offers ambitious B2B companies an account-based platform to ensure marketing and sales alignment and exponentially grow their revenue.
The solutions of RollWorks are powered by proprietary data and machine learning. The solutions address the needs of both large and small organizations. Their ABM programs are best-in-class and perfectly suited to companies just beginning their exploration.
RollWorks is an indispensable platform for marketers and sellers who wish to adopt an account-based way to their businesses.
The platform empowers teams to identify their target accounts and key buyers and reach those accounts across multiple channels.
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