Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes
the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms.
Abiding by the landing page SEO
checklist ensures that the marketers make their landing pages valuable for
Landing pages are also known as “lead capture pages”, “static pages” or “destination pages” & these are the standalone pages engineered to
capture leads or promote specific products or services via specifically
designed ads. Following the SEO best practices for Landing Page Optimization
ensures that businesses’ core bottom-lines such as users’ experience (UX) &
the goal of Conversion Rate Optimization (CRO) are achieved.
What is an SEO Landing
SEO landing pages are simply the
landing pages optimized for search engines.
Having SEO landing pages &
sticking to the best practices for Landing Page Optimization (LPO) ensures that
even if the marketers prematurely end their campaigns mistaking them to be
short-term; their search engine visibility is for long-term.
Landing Page SEO: Best
The SEO best practices for
Landing Page Optimization (LPO) include the collection of data. Marketers
should design their landing pages based on their knowledge about their target
audience. Landing page SEO best practices include focusing on the intent of the
target audiences & also on tracking the intent-signaling of the prospects
visiting the website.
Combining the data collected from
diverse data-points with intent data of the prospects & converting the data
into informed decisions about marketing funnel is one amongst the SEO best
practices for Landing Page Optimization (LPO).
The following are some of the
landing page SEO best practices:
1. Publish Your Landing Page on Your Domain:
Publishing your landing page on your domain is not only one
of the many SEO landing page examples but also amongst the SEO best practices
for Landing Page Optimization (LPO). The practice gives marketers the added
advantage of small ranking boosts which happens while people search for the
keywords on your page.
Contrary to this publishing on the subdomain of the service
provider using a content management system runs marketers into the risk of
muddling their brand consistency and missing out on their valuable search
engine authority that the website would have built up since its inception.
2. Research your Keywords & Employ Long-tail Keywords:
Longer keywords are easier to rank as compared to their
shorter counterparts & also produce higher ROI. Such keywords can be used
in the creation of landing pages as one of the best SEO practices for Landing
Page Optimization (LPO).
In addition to the long-tail keywords, the marketers can
also analyze the user-generated content (UGC) to fetch relevant keywords to
employ in the landing page optimization strategy.
Furthermore, the keyword planner from Google & the tool
from Moz can also be used to conduct the keyword research.
3. Distribute your Keywords Strategically on your landing Page:
The keyword-density matters so do the selection of the
Latent Semantic Indexing keywords. Additionally, their proper placement also
matters & if done correctly is amongst the SEO Best Practices for Landing
Page Optimization (LPO).
Below is the SEO landing page template for keyword
a. The Title Tag:
This is the title of a landing page that features in a big
blue link as a page on the Search Engine Result Pages (SERPs). Making the title
tag compelling to increase the click-through rates is amongst the SEO best
practices for Landing Page Optimization (LPO).
This tag is important as it gives the users an idea about
what’s going to follow if they click on the link to follow through.
c. The Header Tags:
In HTML, the title tags are arranged in a hierarchy from H1
The H1 tag consists of the main headline.
If one wishes to have sub-headings under H1, one uses H2s.
Similarly, the sequence follows as & when one plans to have subheadings
under their H2s & H3s & so on.
The H1 tags are most important to the search engines from
the entire content studded on the landing page. Hence, categorizing &
optimizing the header tags is amongst the SEO best practices for Landing Page
d. Naming the Image Files:
Adding titles to the images containing the keywords helps
improve the search engine rankings. The keywords are separated by dashes.
Care should be taking that your final draft of the landing
page content is spurred with keywords. Using too many keywords is considered to
be a retrogressive SEO strategy & is termed as “keyword stuffing”.
4. Length ain’t important: Prioritize Quality over Quantity:
Keeping the content on the landing pages short & precise
is amongst SEO best practices for Landing Page Optimization (LPO). In case
there is too much content, marketers can use collapsible divs.
These bits of code can be included in the back end of the
landing pages, allowing the users to open & collapse the content at will.
Thus, readers get exposure to all the required information without getting
5. Secure backlinks to your Landing page:
Getting people to link to your page is amongst the foremost
methods & SEO best practices for Landing Page Optimization (LPO). A combination of great content & targeted
outreach is the proven method of building links.
6. Don’t Remove your Seasonal Landing Pages:
Keeping your seasonal landing pages prevents the marketers
from missing out on a huge chunk of traffic & is amongst the SEO best
practices for landing page optimization.
Landing pages for annual campaigns should be left as it is
for the entire 12 months of the year. This ensures that there’s no confusion
between long-term campaigns & short-term campaigns & marketers don’t
compromise upon their SEO authority that was built while building an annual
7. Mind the website loading time:
According to Kissmetrics, 47% of the people expect pages to load in less than 2 seconds & 40% will abandon it after three seconds. Longer website loading times can adversely impact the users’ experience.
Using Google PageSpeed Insights can help in analyzing
whether the website loading time is optimal.
An optimal website loading time is amongst the SEO best
practices for landing page optimization & can be achieved by:
Further Reading: 11 Practices for B2B Landing Page Optimization (LPO)
Wrapping Things Up
Over the years, Google has learned more about what makes
pages valuable. They have made innumerable algorithmic updates including “Hummingbird”, “Panda” and “Penguin”.
Google by & large have kept the recipes to its proprietary algorithm close
to the vest.
While marketers need to avoid the retrogressive SEO
technics such as link farming, sneaky redirects & keyword-stuffing which
runs them into the list of being penalized or even banned by Google from
featuring on to the search pages; sticking to the above-mentioned SEO best
practices for Landing Page Optimization (LPO) will help marketers in optimizing
the core bottom-lines such as an optimized sales revenue & the deliverance
of optimal users' experiences (UX).
Valasys Media is a renowned B2B service provider that helps its customers with an array of custom-made services including lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services.
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