On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing Solution and b) Best Sales and Marketing Intelligence Solution.

Priority Engine is TechTarget’s leading purchase intent insight platform and has gained tremendous popularity and prestigious recognition in the B2B industry for a straight third year with this recognition.

TechTarget Inc. is a global leader in B2B technology purchase intent data and services and the team seemed excited to announce its Priority EngineTM platform being nominated amongst the 2020 SIIA CODiE Awards finalists.

The finalists have been selected for their best products, technologies, and services in software, information, and business technology.

TechTarget takes pride in the fact that Priority Engine has been nominated as finalist or winner for the CODiE awards in multiple sales and marketing categories for a straight third consecutive year.

Mikel Cotoia, the CEO, TechTarget, explained how Priority Engine made a remarkable difference to customers by helping companies provide phenomenal customer experiences.

He said, “Priority Engine provides B2B enterprise technology marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. Our insights and services are helping our customers deliver better ROI and the tools they need to drive more pipeline and revenue.”

He expressed his enthrallment for having selected for SIIA’s CODiE Awards for TechTarget’s leadership in Sales and Marketing and stated that their company was very proud of having been recognized for the awards.

The SIIA’s CODiE Awards has been a premium award program for the information industry for 35 years. The awards are produced by the Software & Information Industry Association (SIIA) which is a principal trade association for the software, education, and media industries. 

TechTarget’s Priority Engine was honored amongst 150 finalists across 40 different business technology categories.

According to Jeff Joseph, President of SIIA, “The 2020 CODiE Award finalists join a long and distinguished history of innovative products and services destined to transform the way we do business. We congratulate all our finalists and look forward to seeing their impact across the B2B market for years to come.”

CODiE Awards are scheduled to be announced later this month at the Business Technology CODiE Award Celebration.

About TechTarget

TechTarget is a marketing and advertising company headquartered in Newton and specializes in Marketing, Advertising, B2B Marketing, Lead Generation, Brand Awareness, Marketing and Sales Enablement, Product Placement, Purchase Intent Data, Account-Based Marketing, Content Marketing, SEO, Sales Enablement, Integrated Marketing, and many more allied specialties.

TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services. TechTarget is a preferred platform for technology buyers researching solutions to the information technology needs of their companies.

Leveraging the content consumption of technology buyers, TechTarget creates purchase intent insights for fueling effective marketing and sales activities for its clients across the globe.

About the SIIA CODiE™ Awards

The SIIA CODiE has been known to honor products in software, education, information, and media categories for delivering excellence by inspiring innovation in technology. The program is the only peer-recognized one in the business and education technology industries. Achieving a CODiE award serves as incredible market validation for a product’s innovation, vision, and overall industry impact and further boosts the products’ recognization, innovation, vision, and overall industry impact.

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