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How B2B marketers can strategize LinkedIn Advertisement in 2019
“Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan in mind how they will use ...
How to Assimilate Competitive Benchmarking in Social Media
B2B marketing these days is becoming increasingly data-driven. In the words of Patrick Salyer, Partner at Mayfield & previous CEO at Gigya: “Marketers who want to ...
How (Social, Local & Mobile) Content Strategy Aids B2B Marketing
Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo refers to an integrated ...
10 Ways to Win Back Your Inactive Email Subscribers
Introduction Someone just unsubscribed from your email list. Hurts, doesn’t it? Regardless of how hard you work at creating a thick skin, receiving the notification that ...
The Philosophy of Social Listening
Create content. Market that content. Create more content. This is a mantra that all marketers live by. The more content you create the more people will ...
How Small Business Generate Leads Through Social Media
Quite a few marketers associate social media merely with formulating brand awareness, but never sales. Contrarily, a video on Facebook or even a Blog can be ...
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