Social MediaMarketing Blogs


The Ultimate Guide to Social Media KPIs – VII

Prologue Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces …


13 Ways Agile Content Marketing Benefits B2B Enterprises

Prologue B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing …


How to Define & Measure Social Media KPIs Part V

Prologue Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information …

How to Define Measure Social Media KPIs Part

How to Define and Measure Social Media KPIs

Prologue For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. This …

How Content Strategies Optimize the Followers on LinkedIn

Content Strategies optimize the number of followers on LinkedIn

Prologue As was told by Lee Bolman, lecturer on education at the Harvard Graduate School of Education: “A vision without a strategy remains an illusion.” Once …


How to Define & Measure Social KPIs – Part -1

Prologue While creating & running social media campaigns, marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the …


How B2B Brands can invigorate Voice Search SEO to Scale-up their Sales Revenues

Prologue If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the …


Employ Local SEO to Optimize B2B Marketing

How to Employ Local SEO to Optimize B2B Marketing Prologue Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. It’s a hot …


SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Prelude The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its …


How B2B marketers can strategize LinkedIn Advertisement in 2019

“Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan in mind how they will use …

How to Assimilate Competitive Benchmarking in Social Media

How to Assimilate Competitive Benchmarking in Social Media

B2B marketing these days is becoming increasingly data-driven. In the words of Patrick Salyer, Partner at Mayfield & previous CEO at Gigya: “Marketers who want to …

How (Social, Local & Mobile) Content Strategy Aids B2B Marketing

How (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo refers to an integrated …

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