Estimate the ROI of Your Next Campaign
Use the VAIS Campaign Builder to see if your pipeline goals actually survive a collision with reality before you sign off on the spend. This Lead Generation ROI Calculator replaces hunches with defensible projections.
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Submit the form and complete the email gate to see your ROI summary, revenue range, funnel, and benchmarks.
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How we achieve these results in real-time
Pipeline Generated
The estimated pipeline is based on the factors like Average contract value, the meetings you have booked. The differentiator is our AI -led revenue intelligence platform which increases the industry conversion factor through intent data.
Revenue Generated
The sales cycle, close rates and average contract value is factored to project the revenue figures. With scalable and defined campaign executions in our past campaign executions We have seen above average revenue figures generated for our clients.
Return on Investment
Finally as our campaign matures our cost per lead decreases and we can see increasing returns. The payback period is less than industry average because of the VAIS factor contributing to lower sales cycle possibility
Bridging the Revenue Gap
Most agencies go silent while waiting for revenue to materialize. We manage that 90-day window using the VAIS Campaign Builder, running synchronized cadences to keep opportunities warm. We ensure your funnel stays active so projected revenue becomes a reality.
Industry-Specific Benchmarks
Generalizations don’t drive ROI. We calibrate your spend against live B2B SaaS, Healthcare, or Fintech vertical benchmarks. As market conditions fluctuate, the VAIS Campaign Builder shifts your strategy in real-time, ensuring your results remain grounded in industry-specific data.
Real-Time Volume Monitoring
Consistency requires daily precision, not monthly post-mortems. The VAIS Campaign Builder monitors your lead pulse constantly. If actual volume dips below projections, we optimize campaign triggers instantly to restore your run-rate and keep your growth trajectory on schedule.
The math works. Now let’s build the campaign.
Frequently Asked Questions
Enter 8 inputs — campaign type, industry, budget, duration, deal size, sales cycle, gross margin, and close rate. The engine uses industry benchmarks, deal size difficulty curves, and stage-by-stage conversion rates to project leads, pipeline, revenue, ROI, ROAS, and CAC with scenario-based ranges.
The model runs a 12-step formula chain supported by five backend data tables. Conversion rates adapt per campaign type — MQL campaigns show a 4-stage funnel while Content Syndication shows 5 stages. The first stage is adjusted by industry and deal complexity, while subsequent stages use fixed benchmarks. All outputs include conservative, expected, and optimistic projections.
A 5:1 ratio is the widely accepted benchmark — $5 in revenue for every $1 spent. However, for high-ticket B2B deals above $50K, even a 3:1 ROI can be highly profitable due to stronger gross margins. The ideal ROI depends on your deal size, sales cycle, and campaign type.
Content Syndication campaigns typically produce higher volume at lower conversion rates, so ROI builds over time. BANT campaigns deliver fewer but more qualified leads with faster conversions, often producing higher short-term ROI. This calculator lets you model your specific scenario instead of relying on averages.
The calculator outputs 12+ metrics across three categories: volume (leads, opportunities, customers), revenue (pipeline value, revenue, gross profit, monthly run-rate), and efficiency (ROI, ROAS, CAC, break-even customers, cost per opportunity, lead-to-customer rate). All projections include a conservative-to-optimistic range.
These metrics are derived from your specific campaign inputs — not generic industry averages. The calculator factors in your industry’s benchmark sales cycle, your deal size’s conversion difficulty, and the qualification level of your selected campaign type to produce tailored projections.
The funnel adapts by campaign type: MQL and HQL campaigns show 4 stages, Content Syndication and Webinar show 5 stages, and BANT shows 3 stages. The first stage is adjusted by industry, deal size, and sales cycle. The final stage uses your own close rate input.
For example, selecting MQL shows: MQLs → SQLs → Opportunities → Customers. Selecting Content Syndication shows: CS Leads → MQLs → SQLs → Opportunities → Customers. BANT leads skip intermediate stages because they arrive pre-qualified on budget, authority, need, and timeline.
ROI measures net profitability: (Gross Profit − Investment) ÷ Investment. ROAS measures revenue efficiency: Revenue ÷ Investment. A 3x ROI means you tripled your profit. A $5 ROAS means every dollar generated $5 in revenue — but not all of that is profit. Both are needed to evaluate a campaign fully.
This calculator shows both side by side. A campaign can have a strong ROAS but weak ROI if margins are thin, or a moderate ROAS but excellent ROI if margins are high. Evaluating both prevents misleading conclusions about campaign performance.
Every projection is shown as three outcomes — Conservative, Expected, and Optimistic. The range width varies by campaign type: BANT uses ±20% because qualified leads convert predictably, while Content Syndication and Webinar use ±40% due to greater top-of-funnel variability.
This positions the calculator as a forecasting tool rather than a fixed-number promise. Scenario ranges account for CPL variability, conversion rate fluctuation, and market conditions — giving marketing and finance teams a defensible range they can present to leadership with confidence.
Five B2B lead generation campaign types: MQL (Marketing Qualified Lead), HQL (High Qualified Lead), BANT (Budget, Authority, Need, Timeline), Content Syndication, and Webinar. Each type has its own CPL, conversion benchmarks, funnel stages, and scenario ranges built into the model.
Higher-intent campaign types like BANT have higher cost per lead but stronger conversion rates and tighter projection bands. Lower-intent types like Content Syndication cost less per lead but require more funnel stages to reach opportunity creation. The calculator reflects these differences automatically when you select a campaign type.