MQL Programs
Boost Your Sales Funnel with High-Quality MQLs
Looking to accelerate your marketing ROI? Our MQL generation campaign delivers targeted, Marketing Qualified Leads (MQLs) that are nurtured, engaged, and ready for your sales team.
ISO Certified
2X
Stronger Sales Outcomes
Smarter MQL Programs
Optimize lead quality, alignment, and conversion—so your team focuses on the right prospects at the right time.
Smarter Lead Scoring and ICP Alignment
- Refine lead scoring using firmographic (company size, industry) and behavioral (page views, content downloads) data.
- Implement progressive profiling on forms to collect richer data over time.
- Align closely with sales to define the Ideal Customer Profile (ICP) and revisit it quarterly.
Unify Marketing and Sales with Alignment
- Co-develop and agree on MQL definitions and criteria.
- Hold regular syncs between Sales and Marketing (Smarketing meetings).
- Use tools like SLAs (Service Level Agreements) to define response times and expectations.
Boost MQL to SQL Conversion Rates
- Conduct a lead funnel audit to find drop-off points
- Nurture with personalized email workflows based on behavior and stage in the buyer journey.
- A/B test different MQL triggers and optimize CTAs, content offers, and timing.
Improve Lead Nurturing with Personalization
- Use intent data and lead behavior to trigger contextual content.
- Segment lists based on buyer persona and funnel stage.
- Build multi-channel nurture sequences (email, retargeting, LinkedIn InMail) to stay top-of-mind.
Gain Full Visibility into MQL Performance
- Implement marketing attribution models.
- Integrate marketing automation (like HubSpot or Marketo) with CRM (like Salesforce) for end-to-end tracking.
- Build dashboards for real-time visibility into lead performance, conversion rates, and revenue influence.
Award winning
B2B Sales Agency
See why Valasys B2B account-based marketing service preferred choice in sales intelligence.
5 out of 5
The Results Speak for Themselves
0
K+
MQL Campaigns Delivered
0
M+
Database Strength
0
X
Increase in MQLs
0
%
Clients opted
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Strategic ABM Tool for
high-performing campaigns
VAIS uses in-depth buyer behavior & industry insights to
build an ABM strategically targeting your ICP.
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Our Proven MQL Generation Process
Our end-to-end MQL funnel ensures quality, not just quantity.
Audience Targeting
We define your ICP and buyer personas using market research and data insights.
Lead Capture & Scoring
Through behavior-based scoring, we qualify leads based on engagement, demographics, and buying intent.
CRM Integration & Delivery
We deliver real-time, verified MQLs directly into your CRM or marketing automation system.
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Access to VAIS
Supercharge Your Pipeline with Valasys AI Score. Pinpoint high-intent leads, automate qualification, and boost conversions with precision-driven lead management.
FAQ's
An MQL has engaged with your content in meaningful ways and matches your ICP—making it far more likely to convert to a sale.
Absolutely. MQL automation and scoring help teams of all sizes focus on the leads that matter most—without wasting budget on unqualified contacts.
Ideally, every quarter. Buyer behavior changes, your ICP may evolve, and historical performance should guide refinement. Sync with Sales and review MQL-to-SQL conversion metrics when updating criteria.
Lead scoring helps prioritize leads based on how closely they align with your ICP and how engaged they are. Higher-scoring leads become MQLs when they meet your scoring threshold. A good scoring model improves both lead quality and conversion rates.
Use targeted nurture campaigns with content tailored to the lead’s industry, pain points, and funnel stage. Combine email marketing, remarketing ads, and social outreach to stay top-of-mind and move them forward.