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How-to-Define-Measure-Social-Media-KPIs-Part-1

How to Define & Measure Social KPIs – Part -1

Prologue While creating & running social media campaigns, marketers have all kinds of questions in mind, whether they are relevant, ...

How-B2B-Brands-can-invigorate-Voice-Search-SEO-to-Scale-up-their

How B2B Brands can invigorate Voice Search SEO to Scale-up their Sales Revenues

Prologue If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & ...

How-to-Employ-Local-SEO-to-Optimize-B2B-Marketing

Employ Local SEO to Optimize B2B Marketing

How to Employ Local SEO to Optimize B2B Marketing Prologue Local SEO is one of the basic pillars of optimizing ...

SEO-beyond-Search-Engine-Optimization

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Prelude The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of ...

How-B2B-marketers-can-strategize-LinkedIn-Advertisement-in-2019

How B2B marketers can strategize LinkedIn Advertisement in 2025

“Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan ...

How to Assimilate Competitive Benchmarking in Social Media

How to Assimilate Competitive Benchmarking in Social Media

B2B marketing these days is becoming increasingly data-driven. In the words of Patrick Salyer, Partner at Mayfield & previous CEO ...

How (Social, Local & Mobile) Content Strategy Aids B2B Marketing

How (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world ...

Winning-Back-Inactive-Subscribers-Banner

10 Ways to Win Back Your Inactive Email Subscribers

Introduction Someone just unsubscribed from your email list. Hurts, doesn’t it? Regardless of how hard you work at creating a ...

The Philosophy of Social Listening

The Philosophy of Social Listening

Create content. Market that content. Create more content. This is a mantra that all marketers live by. The more content ...

How-Small-Business

How Small Business Generate Leads Through Social Media

Quite a few marketers associate social media merely with formulating brand awareness, but never sales. Contrarily, a video on Facebook ...

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