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How Customer Experience Management (CXM) will become Smarter in 2020
Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX).
Google Algorithmic Update: SEO Best Practices for B2B Brands
Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, …
Top 10 PPC Trends for 2020
Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the …
Top Facebook Ad ideas for B2B SaaS Businesses
As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their …
Content Marketing Tips to Use When Marketing On Reddit
Reddit is primarily a news aggregation & discussion website. Redditors share pieces of information about different categories known as subreddits which include topics such as politics, …
How To Generate B2B Leads Using Facebook In 2020
B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question …
How to Use Instagram for B2B marketing
Instagram is a paradise for visual marketers. Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their …
How to Define & Measure Social Media KPIs – Part VII
Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of …
13 Ways Agile Content Marketing Benefits B2B Enterprises
B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being …
How to Define & Measure Social Media KPIs Part V
Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to …
How to Define & Measure Social Media KPIs Part IV
For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. This is …
How Content Strategies optimize the number of followers on LinkedIn
As was told by Lee Bolman, lecturer on education at the Harvard Graduate School of Education: “A vision without a strategy remains an illusion.”
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