Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences. Humans are visual beings and if they can see themselves as a part of a story, it helps the marketers’ purpose of optimizing the sales. Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual. Brains are more receptive when it comes to receiving, commiserating with & digesting pieces of content in the form of stories. Visual storytelling or passing on a lot of information through visually appealing pieces of content, such as videos, webinars, images, infographics, photos & images, instigate customers to take actions to accelerate the sales’ conversions. Whereas stories told in the form of the text might be boring, stories told visually engage the audiences & optimize the sales. Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI). A study conducted by SmallBizTrends inferred that by 2019 internet video traffic from customers across the globe will account for 80% of all the internet traffic constituted by the customers. A study by SocialMediaToday implies that customers are 64% more likely to purchase a product after watching an online video; moreover, 96% of the key decision-makers in the IT industry watch videos that help them in making a buying decision. The trendy social media sites such as Pinterest, Instagram, SnapChat & Vine are all leveraging visually appealing pieces of content to attract, engage & convert audiences, by the means of effective storytelling. According to a study published in socialmediaexaminer.com, with comprehensive inputs from 5,700 marketers; it was concluded that 80% of marketers use visual assets in their social media marketing strategies. In the study, videos were preferred by about 63% of the marketers, as the most valuable & engaging pieces of content for social media marketing, while blogs were preferred by 60% of them. Marketing Professionals across the globe need to coalesce text-based pieces of content with visually appealing pieces of content. Our cognitive intelligence & evolution as human beings have programmed us excellently for remembering pictures & B2B marketers need to effectively use this quality to engross the attention of the prospects, in order to compel them to take relevant actions to boost the website conversion rates. A study by Brain Rules shows that humans are incredible at remembering pictures. Astonishingly, it was observed that only 10% of the text-based information was retained by the brain, post 3 days, which after adding pictures with the text improved, as now audiences retained 65% of the information originally deciphered (after the same interval).