On the 23rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The integration between the two companies will allow their mutual clients to enhance their audience targeting capabilities by deploying the account and intent-data insights for the LinkedIn ads.
The Dynamic Segments has been designed to work in synchronization with LinkedIn’s Campaign Manager. The integration will help the B2B Marketing teams to target and reach the most valuable audiences. The users will now be able to benefit from the synced data and insights. They will now be able to add more relevance to the sponsored content, text ads, sponsored messaging, and dynamic ads being served to their target audience groups. The pieces of content will be more specifically targeted at the target audience groups, enhancing the overall targeting competencies for the users using the integrated platform.
Viral Bajaria, CTO, and Co-Founder of 6sense assured that the joint customers of LinkedIn and 6sense will now be able to leverage the dynamic segmentation capabilities provided by 6sense to reach the right audience groups across the LinkedIn network, anywhere in the world.
He stated, “Over the past two years, we’ve expanded our comprehensive display advertising capabilities with features like dynamic display and external media tracking, and integrating with LinkedIn was a natural next step.”
One of the biggest challenges for modern marketers is orchestrating their Multi-channel advertising endeavors in a way that prioritizes the most valuable accounts. With the integration of the 6sense and LinkedIn campaign manager, the marketers will now be able to combat this challenge.
According to Tim Frank, Sr. Director of Demand Gen, Domo, an essential feature of any successful marketing campaign is its quick adaptability and effortless timely execution.
Frank gleefully expressed that their company would benefit from the integration between 6sense and LinkedIn.
Frank said, “6sense’s integration with LinkedIn campaigns gives us an added level of agility. As we update our CRM data and target segments, 6sense updates LinkedIn audiences automatically. The integration provides more accurate targeting and reduces the need for manual list uploads.”
The integration of LinkedIn’s native display platform Dynamic Segments with LinkedIn Campaign Manager will be specifically beneficial for the customers looking to broaden their reach in the European Union (EU). Prior to the integration the marketers used to develop different audience groups using separate advertising platforms. The audience groups created with separate advertising platforms might be inconsistent, and might not essentially align to the most valuable accounts.
Following the integration of 6sense’s Dynamic Segments and LinkedIn Campaign Manager, the marketers will be able to build different audience groups that will be dynamic and will automatically sync across channels such as LinkedIn to help the B2B marketers reach their ideal prospects.
The integration of 6sense’s Dynamic Segments with LinkedIn Campaign Manager has enhanced 6sense’s native account-based display advertising competencies. This means that the marketers will be able to better target and reach the dynamic account segments. The marketers will be better equipped to identify the accounts that are similar to their ideal customer profile (ICP) and are in-market to purchase but haven’t visited the respective business websites of the marketers yet.
6sense helps revenue teams generate more opportunities, increase their deal sizes, and acquire the opportunities quicker, to compete and create winning opportunities more often.
The company is headquartered in San Francisco and specializes in predictive intelligence, predictive marketing, B2B marketing, and predictive sales.
Leveraging the power of AI, big data, and machine learning, the B2B revenue teams can identify and close more sales opportunities using the 6sense Account-Based Orchestration Platform. The Account-Based Orchestration Platform thus allows marketers to spot & unveil anonymous buying behaviors of prospects, and prioritize fragmented data to focus on accounts in a market that match marketers’ ideal customers’ profiles. Thereafter, the marketers can deploy personalized, multi-channel, multi-touch campaigns to engage even the resistant buyer groups and guide them to move down the sales funnel.
LinkedIn is the world’s largest professional networking website. Founded in the year 2003, the platform propagated the mission #InItTogether and has been connecting the professionals across the globe to make them more productive and successful. LinkedIn has 675+ million members across the globe. The executives of all the Fortune 500 companies are on LinkedIn. The company is headquartered in Sunnyvale and specializes in online professional networking, job postings, Company and People Search, Address Book, Advertising, Professional Identify, Company Search, and Group Collaboration. The company has a wide range of revenue sources from Talent Solutions, Marketing Solutions, and Premium Subscriptions and thus, constitutes a diversified business model.