CoreMedia, on the 13
th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences
across diverse channels on the web.
CoreMedia Content Cloud’s
Commerce B2B Connector was built on Salesforce & is available on Salesforce
AppExchange.
What is Coremedia
Content Cloud?
CoreMedia Content Cloud enables
businesses to deliver highly-personalized customer-experience across an array
of digital channels.
It is an agile platform &
amongst the best-breeds of Content Management Solutions (CMSs) available in the
market. The platform is more advanced than a CMS and more flexible than a
closed DXP (Data Experience Platform).
The platform acts as a
collaborative Content Management Solution (CMS) and helps provide omnichannel
experiences to the marketers, developers, as well as, merchandisers to drive
engagement, improve loyalty, brand visibility & boost Return on Investment
(ROI). The platform is more advanced than a Content Management System (CMS)
& more flexible than a Digital Experience Platform (DXP) in the engaging
category of enterprise software.
Gartner introduced the CoreMedia
Content Cloud during the 2019 Magic Quadrant for Digital Experience Platforms
with the following quotation:
“A cloud-first and API-led approach prevail because it gives organizations the advantage of a faster pace of innovation, greater scalability & agility.”
COREMEDIA CONTENT CLOUD
IS THE BEST CMS FOR E-COMMERCE
With the CoreMedia Content Cloud,
one can seamlessly blend content with commerce for fast distribution across
digital channels via the Commerce Hub. Moreover, the platform has pre-built
integrations for all major eCommerce platforms including Salesforce, SAP, IBM,
and Elastic Path & hence, can be quickly integrated with homegrown
commerce.
What are the Benefits
of Using CoreMedia Content Cloud for E-COMMERCE
The following are the key
benefits of employing the CoreMedia CONTENT CLOUD in the B2B content strategy:
- It creates iconic B2B experiences across channels & devices by leveraging powerful & easy omnichannel content-creation & experience-orchestration
- It allows marketers to centrally manage their
omnichannel content & digital assets in CoreMedia Content Cloud, to re-use
them in Salesforce B2B Commerce Cloud – ensuring brand & messaging
consistency across your website, mobile apps, push-notifications &
newsletters
- The flexible components in the CoreMedia Content
Cloud allow marketers to enhance their B2B product catalogs available on the
homepage of their websites including all category & the product detail
pages with media-rich content & assets
- As stories can be easily weaved around the
products using the cross-content management platform, the marketers can create
B2B experiences that match exemplary B2C experiences
- The extensible architecture allows marketers to
implement their own components that are perfect-fits to suit their requirements
- The marketers can discover the best-of CMS
solutions to closed digital-experience suites & incomplete headless content
management platforms
- Marketers can create & distribute powerful
commerce-driven content on a global scale via a robust Java-based system,
featuring open APIs
- Marketers can launch dynamic, new digital-experiences
instantly & efficiently across an increased number of channels, to build
iconic brands having more flexibility
- The flexible content management platform allows
marketers to organize branded content & rich media centrally & in a
single repository for reuse on any channel or device
- The marketers can have complete autonomy over the experience of their customers & can access content & data from any source, to create & preview personalized-experiences from a single web-based UI
- The omnichannel content-delivery system can be used to deliver any type of content & assets easily for a unified & consistent experience across all channels
- The marketers can expand their eCommerce & marketing avenues and can seamlessly blend content with commerce for fast distribution across any digital-channel, via integration Hubs – with pre-built connectors
The objective of the B2B App for cross-channel content
management as described by Sören Stamer, co-founder & CEO of CoreMedia is to help
B2B brands “react to market trends instantly to stay ahead of the
competition and become instantly recognizable iconic brands”.
The app
will facilitate content-management, experience-control & the
omnichannel
delivery of company ads.
About
CoreMedia
CoreMedia is the company behind Content Cloud. Headquartered
in Hamburg Germany, the company specializes in web content management, Java
CMS, Content Management, Best CMS for Commerce, Mobile Experience, Social
Interaction, Contextual Engagement, Contextualization, Digital Experience,
Business Agility, Online Customer Experience, e-Commerce, Experimental
Commerce, DXP, Cloud & Digital Asset Management.
The company boasts of delivering measurable results for the
world’s biggest brands & of having helped marketers achieve outstanding
records of customer successes. They term themselves as pioneers & artisans
who take the marketing endeavors of their clients to new heights.