Email Marketing always has been the most effective means of communication for businesses. To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery.

Email marketing has been an invisible way for brands to meritoriously communicate with their customers. With the advent of technology, the internet of things & data-driven approach to marketing, the conventional ways of email marketing were substantially revolutionized.

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles.

According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. Undoubtedly email marketing is one of the best marketing options available.

Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing.

Defining an Email Marketing Tool?

An email marketing tool is an application to help the marketers & business owners create, send, optimize, track, split-test, report & optimize their email marketing campaigns. A wide array of email marketing tools are available in the market today, which fulfill the specific needs of marketers & also assist in creating email signature & personalizing the subject lines.

Choosing the right email marketing tool means one doesn’t have to worry about writing a personalized & catchy subject line for your email & about generating a great email signature.

How to Find Which Email Marketing Tool is the Best

Finding an email marketing tool that suffices the requirements of your business isn’t a herculean task. Email marketing services are mostly consistent, though features & prices may vary slightly. Almost all of them provide free trials, a wide array of email templates, social media integrations & email scheduling.

Why Use Email Marketing Tools

Using the right email marketing tools, marketers can achieve the following remarkable results:

  • Automate their marketing workflows
  • Track the status of their delivered emails
  • Send bulk emails on a particular time desired &
  • Build deeper relationships with the visitors by serving them with real-time & personalized insights

The Best Email Marketing Tools for the Year 2019 & Beyond: Top 10 Picks

Choosing the right email marketing tools for your business can set the tone for returns on your campaign. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Employing the right email marketing tool for your business can set the tone for returns on your campaign. 

The following can be considered to be the best email marketing tools for the year 2019 & beyond that will help the marketers optimize their Returns on Marketing Investment (ROMI):

1. MailChimp:

This happens to be one of the most popular email marketing tools that came into being in the year 2001. It is a brand that has thrived in the industry for the longest & is well-known to all the marketers. MailChimp offers both free & paid versions of the tool.

The web-based option provided by MailChimp can be effectively used by small businesses to start building on an email list & also substantially eliminate the initial investment.

The free version allows one to get a hold on all the standard features of the tool. Using the tool the marketers can build their email lists up to 2000 & can send up to 12,000 emails per month.

For accessing the tracking feature, though one needs to subscribe to the paid version. The advanced features of the paid version allow tracking of the sent emails, importing contacts from the existing mail list & previewing of the mail to check how it would appear in the inboxes of the end-users. Time Warp happens to be interesting features of the paid version which allows subscribers to receive emails at the same time across the globe – even in different time zones.

2. The Email Marketing Tool by HubSpot:

The email marketing tool from HubSpot is studded with features to suit the requirements of the growing businesses worldwide. It allows marketers to create professional marketing emails that engage & grow the audiences with an easy drag-and-drop email builder.

The drag & drop functionality doesn’t require sophisticated help from the IT department or even the designers. The tool from HubSpot helps marketers create tailored touch-points for the customers, which in turn, helps them to create tailored pieces of content resonating with their diverse areas of interest.

The email tool from HubSpot is free for up to 2,000 emails per month. The upgrade solutions cost up to $50 with the Marketing Hub Starter. 

Marketers can create beautiful emails that are personalized to suit the interests of the audiences.

3. SendInBlue:

SendInBlue is a powerful email marketing solution for those having a lower budget since has a free plan. The free plan though is limited. SendInBlue is a new email marketing platform & was originally built for sending transactional emails which eventually evolved to combine both email & SMS campaigns to a unique platform.

SendInBlue is very easy to use & has a generous free plan. Plans are based on the total number of emails sent. The tool allows list management, campaign reporting & email layout optimization. Besides, there is also scope for third-party integrations. This tool is useful for businesses that send a ton of emails. The price is based on the email volume sent.

While the limited free plan allows one to send up to 300 emails per day limited to a maximum of 9,000 emails per month, the lite plan starts with 19 Euros per month & can be used to send up to 40,000 emails in a month with no limit to the daily number of emails. The two other plans include essential plan @ 29 Euros per month & the premium plan @ 49 – 129 Euros per month.

4. Send Pulse:

SendPulse has over 130+ templates to choose from & one can create new templates by using the drag & drop functionality. The free plan allows access to the highly regarded support team by Send Plus & support via live chat.

SendPulse has a “Resend” feature that allows marketers to resend unopened emails with different subject lines. SendPulse has different prices for different packages & the pricing starts at $9.85 per month for unlimited emails which can support up to 2,500 subscribers.

5. Zoho Campaigns:

Zoho Campaigns are a great option for small to enterprise-sized businesses & allows businesses of different budgets to scale up their email marketing campaigns.

The free plan allows availing the features such as A/B testing, reports & templates. Zoho campaigns work the best in orchestration with the Zoho CRMs. 

The user interfaces for the free version of the Zoho Campaigns is a bit difficult to get started with. Most of the features of the free version are limited.

Zoho offers 12,000 emails per month for up to 2,000 subscribers. Pricing starts at @$5 per month for 500 subscribers. 

6. GetResponse

GetResponse is more than an online marketing platform for email marketing. It has interesting features like webinar solution & landing page creator. With a user base of over 350,000, the tool acts as an all-in-one marketing platform.

The tool has some unique features like the ability to create email templates by using an intuitive drag & drop builder.

The tool has some advanced features as well like list segmentation, A/B testing, autoresponders & software integrations. The tool also has a cool feature called Perfect Timing which predicts the time of the day that will fetch the maximum open rates.

The tool is the best for mid-sized businesses as it allows them to access a wealth of marketing options.

The cost starts from as low as $15 per month & can go up to $1199 per month depending upon the size of the business &/ the enterprise.

7. Mailjet:

The free plan from Mailjet, allows one to have access to unlimited contacts, APIs & webhooks. The tool also has an advanced email editor & advanced statistics. However, one doesn’t have access to A/B testing or automation features in the free plan.

Mailjet interface is simple to use so one doesn’t need to spend a lot of time to get himself acquainted with the service. Mailjet is perfect for businesses requiring technical tweaks.

The free plan offers 200 emails per day (equivalent to 6,000 emails per month). One can upgrade starting $8.69 per month for 30,000 emails with no daily sending limit.

8. ConvertKit:

This tool was founded in the year 2013 by Nathan Barry & targets a section of market termed “creators” which comprises people like vloggers, bloggers, Instagram influencers, authors, course creators & more.

The tool simplifies the creation of email automation workflows. The tool has a visual builder that allows one to see how different email sequences will play out.

An in-built landing page editor is also very useful that allows one to start email marketing without having a website with the help of source traffic such as YouTube channel or social media account.

One can find in-depth subscriber management, tagging & advanced email segmentation features. This tool is a bit expensive; having 0-1K subscribers costs $29 per month while having 3k-5k subscribers costs $79 per month. There can also be a custom pricing for 5k+ subscribers.

9. Benchmark:

The free email tool called Benchmark has premium features designed to carter enterprise-level business. The free version allows one to use drag-and-drop editor, select from various templates, employ sign-up forms, build basic drip campaigns & even use the list hygiene functionality.

Benchmark is user-friendly & easy to implement. There’s no option for A/B testing or automation features on a free tool. The contacts can’t be added via list import using the free plan & emails can be sent only the contacts who fill up a Benchmark subscriber form.

A free Starter Plan can have up to 2,000 subscribers & can be used to send 14,000 emails per month. The upgrade plan starts at $13.99 for 600 subscribers & can be used to send unlimited emails per month.

10 MailerLite:

This tool is good for businesses looking for opportunities to bolster. The service is ideal for small businesses that need to send bulk marketing emails. The tool has preview features so that the emails can be previewed before sending them.

API & integration capabilities though are somehow lackluster as compared to the other platforms. Mailerlite offers 12,000 emails per month for up to 1,000 subscribers.

Wrapping It Up

As the famous American Composer David Newman had quoted: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

The marketing industry is primarily driven by experiences. Thriving in experience- economy calls for the marketers to optimize the experiences of their prospects & elevate their respective CX-Indexes. Most of the email marketing tools provide similar services.  The marketers can choose the email marketing tools that perfectly match their needs. Oftentimes, all the tools provide a free-trail which sort of gives the marketers an idea of whether the tool fits-in their business requirements.  Most tools also allow the export & import of leads and movement to a different provider as per the need of a brand.  

The optimization of email marketing campaigns using email marketing tools can be done after test-running the campaigns & making better data-driven decisions leveraging the insights being offered by the email marketing tools. While choosing an email marketing tool marketers should brainstorm on several allied parameters such as customizations, analytics, interface pricing as well as automation. Whichever tool a marketer chooses it should contribute to the marketers’ bottom-line objective of an optimized Return on Investment (ROI).

We, at Valasys Media, are focused on helping the B2B businesses achieve their core bottom-line objectives such as an optimized ROI, improved users’ experiences & improved sales revenues. Our services include lead-generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services.

To seize the opportunity to decipher the trajectories to perennially healthy sales pipelines, get in touch with our team of experts.

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