Everything to Know About Shopify CMS

Everything to Know About Shopify CMS

SalesboxAI Allies LeadSift to Unveil High-Intent Customers to Skyrocket Sales
SalesboxAI Allies LeadSift to Unveil High-Intent Customers to Skyrocket Sales
June 8, 2022
Top 10 Tools to Champion a Multi-Channel ABM Strategy
Top 10 Tools to Champion a Multi-Channel ABM Strategy
June 13, 2022

Shopify is an all-in-one e-commerce solution that is ideal for small and medium-sized enterprises of all kinds. Businesses may set up an online store to market, sell, and distribute items for a flat monthly fee.

Shopify has always been first and foremost an e-commerce platform, then a Content Management System (CMS). Shopify allows shop owners to handle goods, variations, collections, tags, and shipping models via a simple admin interface, all while keeping security in mind.

But, how does Shopify do as a CMS? Today’s blog revolves around Shopify, one of the most widely used content management systems (CMS) at the moment. Look no further for a detailed explanation for everything you want to know about what Shopify is, its features, and some more details about what CMS is and how Shopify does as a CMS.

What is Shopify?

Cloud-based multi-channel commerce platform Shopify is a household name. In addition to the web, mobile devices and social media platforms, marketplaces, physical venues, and pop-up stores can all be included in the software's capabilities. Shopify, unlike other eCommerce systems, operates as a SaaS (Software as a Service). That is because it is all kept on the cloud, you do not need to install anything on your computer to utilize it.

Furthermore, the platform handles the technical parts of your business, such as the server, payment gateways, updates, and so on.

Tobias Lütke, Daniel Weinand, and Scott Lake started Shopify in 2004 after attempting to open an online snowboard equipment company named Snowdevil. Lütke, an experienced programmer, was dissatisfied with the market's current e-commerce goods and decided to create his own. Lütke created the Snowdevil online store using the open-source web app framework "Ruby on Rails," which he released after two months of development. In June 2006, the Snowdevil creators introduced the platform as Shopify.

Additionally, the platform provides dealers with a robust administrative area and a unique perspective on their business. Businesses of all sizes can take advantage of corporate technology thanks to the Shopify platform's stability and scalability.

Canada's Ottawa-based Shopify operates more than 600,000 merchants in over 175 countries, including Nestlé, Red Bull, Kylie Cosmetics, and Rebecca Minkoff.

What is Content Management System?

In the world of web design, a content management system (CMS) is software that allows people to generate, manage, and alter content without the need for specialist technical knowledge.

In layman's terms, a Content Management System (CMS) is a technology that makes it possible to create a website without having to start from scratch with any coding (or even know how to code at all).

A CMS often has the following features:

  1. Users may quickly generate and format material with content creation
  2. Content storage is the storing of content in a single location in a consistent manner
  3. Workflows assign rights for content management depending on roles such as authors, editors, and administrators
  4. Content is published, organized, and pushed live

Adopting CMS has the major advantage of allowing several users to log in and contribute, schedule or control published content. Users without programming experience may likewise rapidly and easily create and maintain their own web content with this tool.

There are several advantages to using a content management system (CMS) instead of relying solely on front-end developers for website updates.

Shopify CMS for your eCommerce

There are several benefits to using a content management system (CMS) for your company website (CMS). Even if you aren't familiar with coding, you can use a solid CMS to keep your website up to date and organized. And sites with a large number of pages can benefit greatly from using them as well.

When it comes to managing your website, a content management system (CMS) is an essential tool for anybody who wants to publish, amend, or delete pages quickly and easily. Choosing the right content management system (CMS) is critical to a company's online success. Choosing the finest CMS for your needs will help you get the most out of your time and resources while also ensuring that your website is of the highest possible quality. For those who aim to open an internet business, this is even more critical.

There are a lot of things to learn about the platform that you'll be using in your online hubs. As a result, Shopify's CMS is built on top of it. A wide range of products, payment methods, and delivery choices can be included in an online store. In order to further enhance the functionality of your store, you should consider adding applications to your existing setup.

Your data will not be stored on your own servers because Shopify is hosted by a third-party company. Instead, Shopify's cloud storage will house all of your data. To put it another way, you can access all of your transactions and data from anywhere at any time.

With the support of the staff and the Shopify app store, you can simply establish your dream business on Shopify's CMS-based platform, which allows you to customize your store or even start from scratch. For manual locations, company owners may utilize the Shopify POS app.

Shopify is a wonderful option if you're looking for a content management system. Taking a closer look over the features provided to customers may help cement their status as one of the top CMS options on the market.

Shopify has a market share of 10.03% among the first million websites, making it the third-largest e-commerce platform in 2018. Using Shopify's CMS platform to develop eCommerce or online stores has benefitted numerous businesses because of the various advantages it provides.

As a content management system (CMS), Shopify enables its users to create, manage, and edit web content. Even though it's technically a content management system (CMS), it has a wide range of other capabilities that make it a powerful e-commerce tool. The most intriguing feature is the simplicity with which it may be edited and reworked.

Shopify's easy-to-use features have facilitated speedier hypothesizing, testing, and iteration, all of which have contributed to higher sales of goods and services. No matter if you are a budding Entrepreneur or a medium-size business owner, if you want to sell stuff online or wish to open your online store but don’t have the right skills or understanding of a website design, Shopify CMS is the right solution for you.

Features of Shopify CMS

When it comes to content management systems, Shopify's got it all. Shopify has several useful tools that can assist you in setting up an online business or migrating an existing one from another content management system (CMS). Shopify CMS allows customers to develop and manage their websites from start to finish. All of the below are features of Shopify sites:

1. Usability:

In terms of Usability, Shopify allows users to include a blog within the store, images, and photos of the products, as well as integration of multiple tools which help in optimization and improvement of the experience of the website’s users.

2. Comfort:

One of the best features of Shopify is its convenience to use and the ease it provides not only in its development but also in its maintenance. From payments to hosting and security updates, Shopify has made it all easy to use.

3. Security:

Another prominent feature of Shopify is that it has an abundance of security. The platform has a distinctive SSL (Secure Socker Layer) certificate, which is addressed as essential to do an online business transaction. Shopify has enabled encryption to prevent any theft of confidential information.

4. SEO:

SEO elements are included in all of Shopify's plans, including the most basic ones to boost their search engine rankings and exposure, which in turn attracts more customers and viewers.

5. Web Hosting:

Using Shopify, when it comes to hosting, you won't have to worry about it since it takes care of all the technical aspects. As a result, you'll be able to manage your firm more efficiently.

6. Marketing Tools:

When it comes to offering a wide range of services, Shopify makes it possible for consumers to do so without having to learn any coding skills. Users may do things like creating unique gift cards, establishing discount coupons, leveraging social network integration, defining product prices, and more.

7. Shopify's Analytics:

With Shopify's analytic tools, business owners may additionally monitor the success of their online store/website. To improve inbound marketing, company owners may utilize Shopify's analytic tools to see how their consumers found them online and other relevant data.

8. Customization:

Due to its simple customization possibilities, you can quickly and easily launch an online store. As part of the design process, there are also easy-to-follow directions and instructions to help.

9. Templates:

The platform offers a large selection of detailed and visually appealing options, some of which, themes are free, while the others need purchase with no further expenses.

10. Integration:

As a result of Shopify's connections with essential software tools like WooCommerce and MailChimp for business processes, Shopify adds an additional layer of ease for business owners that rely on other software tools for aid with business operations.

Is Shopify CMS a good eCommerce Platform?

With every e-commerce platform, there will be challenges, and Shopify is no exception. In terms of pros and cons, the Shopify platform is a mixed bag. It's up to you to weigh the benefits and drawbacks of Shopify before using it. Shopify's most common con revolves around the fact that it is not a free service.

Shopify Pros

1. Simplicity:

Shopify's major selling point is its simplicity. Shopify is designed for the typical user, rather than a team of highly-skilled programmers. It’s a great platform for not-so-tech-savvy users. Adding items, generating discounts, and processing orders are all quite straightforward processes. Shopify's drag-and-and-drop editor makes web creation simple for everyone.

2. Wide range of Themes:

There is a range of free, mobile-responsive themes available to merchants that sign up for a subscription. For merchants that desire additional possibilities, premium (paid) themes are now available.

3. Available Support:

There are several ways to contact customer service, including phone, live chat, and email, all of which are available 24 hours a day. There are also self-help solutions accessible. Customers like that Shopify's customer service is available around the clock.

Shopify Cons

1. Costly Add-ons:

Despite the fact that Shopify has a wide range of capabilities, it lacks a number of advanced ones. Add-ons, or applications, are the only way to get these capabilities, but they're not free. Only three applications might increase the monthly cost by more than thrice its current value.

2. Cost Fees:

The Shopify platform is not free to use. Shopify has kept its 0.5 to 2.0 percent fee even though most shopping carts have eliminated transaction fees (depending on your pricing plan). When you take payments using Shopify Payments, Shopify will waive these costs for you. Some of the themes aren't free. There's also a transaction charge if you don't utilize Shopify Payments for your online business.

3. Limited Customization:

Some limits do exist, despite the platform's ability to be customized. It's impossible to get all of the extra features due to the way the code is put up. Other eCommerce platforms compete with Shopify by offering greater customizability at the cost of more time spent on intricate code.

For an eCommerce site, things aren't always peachy keen. As a fully-hosted service, Shopify is designed to make your life as simple as possible. In terms of disadvantages, Shopify is not a free platform. There are fees and expenses involved with the platform, but that is what makes it so user-friendly and simple to use.

It's up to you to decide whether or not this platform is good for you to consider the benefits and drawbacks.

Which one is better- Shopify or WordPress?

While both systems may help you start and build an online business, they have major distinctions.

 ShopifyWordPress
PricingPlans start at $29.00/monthThe probable range starts from free to costing thousands
Ease of UseLimited editing, features focused on only eCommerceThe site editing interface is simple; however, the setup is a little more challenging
Templates9 free templates, 64 premium templates, and an extra third-party template market are availableThousands of first-party and third-party templates are available
Business FeaturesSolid in-house and third-party tools are availableFlexible, a lot of third-party tools are available
eCommerceAdmirable built-in tools for all types of usersThird-party plugins that are quite excellent and easily customizable
PerformanceMiddling performanceRelies heavily on the hosting provider

Shopify is a better option if you're a complete novice. A lot of things don't have to be dealt with while using Shopify CMS. Setting up a professional-looking internet store is much simpler; however, the features are limited, and the costs are high.

In spite of this, learning how to use WordPress is well worth your time and effort if you're ready to put in the effort. WordPress allows you to develop a bespoke marketplace since it is more versatile.

Wrapping it up

In terms of convenience and affordability, Shopify is an excellent option. Its admin interface is incredibly user-friendly, it is exceptionally secure (Level 1 PCI DSS compliant), and the customer and technical assistance are top-notch. It's worth noting that the documentation is flawless.

Most small-business owners who don't want to invest in a complex content management system (CMS) and just have a few things to offer can use it. All you have to do now is choose a design theme and add your merchandise. You have complete control over when and how the store closes. You may even use a single store to test a variety of business models. Incorporating all of these features with its CMS capabilities results in an outstanding e-commerce solution.

A well-known and trusted name in the B2B industry, Valasys Media helps its customers maximize their B2B initiatives by creating tailored campaigns that seek to improve their bottom line. A wide range of bespoke solutions, such as Lead Management, Data Solutions, Sales Pipeline Management, and Business Intelligence Solutions, are available to B2B marketers.

Contact us if you want to improve your B2B marketing campaigns.

Shopify is an all-in-one e-commerce solution that is ideal for small and medium-sized enterprises of all kinds. Businesses may set up an online store to market, sell, and distribute items for a flat monthly fee.

Share This Post

Shares

Leave a Reply

Your email address will not be published.