On the 9th of April 2021, Folloze and 6sense announced a technology partnership. The partnership will harness intent and predictive data with personalized experiences and sales orchestration to enable integrated omnichannel campaigns across entire buyers' journeys.
The intent, predictive, and account engagement data of 6sense will combine with the buyer experience and sales orchestration capabilities of Folloze. Real-time data will be used to understand the buyers' behaviors and the integration will not only combine target accounts but will also deliver contextual buying journeys at scale to the key decision-makers of those accounts based on the intent, stage, industry, use case, and other parameters. The partnership capitalizes on the modern trends of digital transformation and empowers marketers as architects of buyer journeys, to digitally engage, educate, and deliver value to their customers.
The modern digital-first buyers want to be treated as partners and not as campaign targets. The fallout from the COVID crisis has accelerated the pace of digital transformation across every industry and the responsibility of engaging with the buyers and digital selling have shifted from sales to marketing teams.
Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever.
He further added, “Delivering personalized, timely, and relevant buyer experiences across a wide range of digital touchpoints has become table stakes for revenue teams. Our partnership with Folloze delivers on this vision by empowering marketing teams to engage buyers based on their unique buying journey and what is most relevant to them.”
According to David Brutman, Chief Product Officer and Co-founder of Folloze, marketing teams must step up and take greater ownership of the lead-to-revenue cycle.
He further stated, “To meet these new realities, marketers must consistently deliver high-value and relevant journeys for today’s demanding B2B buyer. We are excited to partner with 6sense to help marketers create standout account-based experiences through a process that’s as simple as building a PowerPoint presentation.”
Examining the Integration Capabilities
The account identification of 6sense matches with that of unknown visitors to accounts and surfaces relevant account data including the firmographic data coupled with current buying stage information, buyers' segment details and intent keywords, and other information. By amassing and deploying these insights Folloze executes micro-targeted omnichannel campaigns. These campaigns rely on automation to guide buyers through their self-service journeys. Folloze measures buyers' engagement indexes by examining content consumption, viewing time, topics of interest, and by tracking most active buying team members.
The account data of 6sense can be leveraged for both inbound campaigns such as ads, social or organic as well as for outbound campaigns, such as SDR outreach or Folloze marketing-email orchestrated campaigns. By leveraging Folloze ID service teams can “digitally surround” accounts while delivering consistent experiences across omnichannel.
Folloze is a leading provider of leading personalized marketing platform for B2B services. Folloze provides the world's first and only personalized B2B marketing platform. The Folloze platform is the best way to generate a credible pipeline that will convert – from focused ABM to broad-based nurture. Folloze allows enterprises to create a richly personalized journey for every customer in the buying group, quickly and easily and at scale. The organization found in 2013 headquartered in Foster City, California. The company specializes in sales enablement software, sales acceleration software, effective content marketing, sales development software, and account-based marketing.
Folloze leverages the combination of internal and external data, artificial intelligence, and precise sales and marketing orchestration. These data points dramatically boost the demand generation campaigns of the customers, leading to increased customer conversions, higher levels of ABM program success, and greater return-on-investment (ROI) from the campaigns.
6sense is an Account Engagement Platform that helps B2B organizations achieve predictable revenue growth. The company found in the year 2013, is headquartered in San Francisco, California, and specializes in predictive intelligence, predictive marketing, B2B marketing, and predictive sales. The Account Engagement Platform of 6sense helps revenue teams identify and close more opportunities by utilizing the power of AI, big data, and machine learning behind every member of the revenue team.