On the 10
th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. The next-generation analytics platform leveraging the
“Scenario-Based- Analytics” will target a wide array of customers from the global SaaS companies to the giant Japanese organizations across the
globe.
InsideView & Kyndi will
supplement the endeavors of FORCAS as the first partner & test user
respectively. The analytics platform will enable the actionable insights for
the end-users based on the scenario-specific analytics. Scenarios will act as
the connecting bridge between the needs of the prospects & their
conversions into the key accounts for the brands.
FORCAS aims to create a comprehensive
digital environment where great services can be swiftly delivered to the
customers when they need it. With the evolution of Artificial Intelligence (AI)
& the principles of
Machine Learning (ML) & Natural Language Processing
(NLP), the use of third-party data such as Intent-data has considerably
increased, only to add more meaning to the insights gathered by the B2B
marketers.
The increase in the magnitude of
data has made sure that more & more B2B companies benefit from the
data-driven insights being enabled by the compounding of diverse platforms for
amalgamation of data & bridging together of those platforms as an
integrated unit – often in association with a marketing automation platform.
The new analytics platform by
FORCAS will enable marketers to drive Sales by defining & prioritizing the
target accounts unambiguously. By feeding the data about the existing
customers, users can gain the most relevant & automatically integrated
scenarios. By coming across the diverse scenarios the end-users can delineate
which accounts will be the best-fits to benefit from their services.
Targeting of the ideal customers
lies at the heart of any successful B2B marketing endeavor. Segmenting the
market into several niches & niche-specific targeting of the prospects is
just one approach. To add to the specificity of targeting, the marketers
coalesce data from the website analytics with the data from the third-party
intent sources. This helps the marketers in segmenting the audiences into
specific clusters. The audiences belonging to a particular cluster can further
be sub-divided into several sub-clusters.
Having a scenario-based analytics
platform will ensure that the audiences’ convert better as the marketing &
the sales teams aligns themselves towards a holistic customer-centric approach
to optimize the businesses’ ROI & help the businesses bolster.
The partnership between FORCAS,
InsideView & Kyndi will ensure that actionable target lists are created for
the marketers to attract, engage & convert their buyer personas.
After
the initial split-testing of the platform in the Japanese market, FORCAS now
aims to expand its innovative streak to the US market. Based on the
feedback gathered from the end-users, FORCAS will be continuously improving the
targeting algorithms for the platform to optimize the end-users’ experience
& leverage the targeting platform as a comprehensive marketing solution.
Tracy Eiler, CMO, InsideView,
expressed her glee & enthrall for the platform as well as for partnering
with FORCAS. He affirmed her belief that Scenario-Based-Analytics will provide
companies with all the imperative actionable insights about the target
accounts. She also iterated that the platform will be beneficial for precise
collection of data & for sharing data about target accounts &
prospects; thereby aiding to the Sales & Marketing alignment.
Amy Guarino, COO of Kyndi stated
that the FORCAS solutions will aid to Go to Market Strategy peopled by
Kyndi. She further added that she felt
confident that the tool by FORCAS will help them in comprehending their
prospects better. Thus, the prospects can be better targeted by impactful
story-telling which would suffice their pain-points or actual queries.
The Scenario-Based-Analytics
Platform by FORCAS will co-create & co-relate the specific scenarios with
the users to generate actionable insights. Scenarios are digital signals that
are amassed, co-integrated with diverse data-points gathered from first &
third-party data & help in establishing why or “if-at-all” certain customers
are inclined towards specific products. Evidently, it can be deduced that
analyzing scenarios aids to convert the “needs” of the prospective customer to
the actual “accounts”.
About FORCAS USA, LLC
Founded in the year 2019, the
company is headquartering in San Fransisco, California. The company was
initially founded under the UzaBase Group as a B2B marketing platform,
targeting a wide array of customers from global SaaS companies to gigantic
Japanese enterprises. The company envisions the mission named “Co-Creating
the B2B Marketing of Tomorrow”.
About InsideView Technologies, Inc.
InsideView empowers the B2B
business leader to quickly make the crucial marketing decisions on the go. Businesses tune in to InsideView to identify
untapped potential markets, align their sales & marketing endeavors &
ultimately to optimize their core bottom-line endeavors such as the anticipated
revenue growth. Founded in the year 2005, the company is headquartered in San
Francisco, California & has its own
Targeting
Intelligence Platform which delivers relevant & reliable data to help
B2B companies across the globe with data-driven decision making. The company
propagates the philosophy “PLAN. EXECUTE. WIN”. The company specializes in
sales intelligence, sales 2.0,
CRM Intelligence, Social Selling, Prospecting,
Go-to-Market, Targeting, Account-based Marketing & Lead Generation.
About Kyndi
Founded in the year 2014, the company is
headquartered at San Mateo, California & specializes in Artificial
Intelligence, Machine Learning, Enterprise Software, Big Data, & Quantum
Computing. They offer auditable AI systems to businesses to transform their
conventionally regulated business processes.